Tag: social media marketing

Insurance industry is using social media but needs to learn the ropes

G. Turner
Social Media Marketing for Insurance Industry

Though the methods are being used by insurers, they still have yet to do it properly to generate results. The insurance industry has shown that it is getting on board with the use of the latest online techniques for marketing, including social media, but until now, it hasn’t been using it properly. Insurers are now taking the time to try to get it right when they are attempting to communicate with consumers. The Insurance Information Institute (I.I.I.) president, Robert Hartwig, explained that social media is an important way for the…

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Using social media marketing for your insurance business

Dan
Social Media Marketing for Insurance Agents1

It’s hard to think of a person who doesn’t have an account on Facebook, Twitter, Google+, LinkedIn, and other social media sites that have become immensely popular around the globe. This makes it easy to understand why insurance agency owners and agents are continually being advised to take advantage of the opportunity. The problem is that it is easier to decide to use social media marketing than it is to know what to say. Users of social media networks will like, follow, or even share virtually any topic that they…

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Social media could be a powerful tool for the property insurance sector

S.Vagus
Property Insurance

Property insurance marketing could get easier with the help of social media The value of social media as a marketing platform is often understated and underestimated, especially in the property insurance sector. Social media represents millions of potential consumers interacting with one another on a regular basis. While these people primarily use social media platforms as a way to stay connected to friends and family, they have shown that they are willing to connect with companies as well. According to the Insurance Technologies Corporation, a Texas-based company specializing in various…

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Insurance marketing success with social media

Nordstrom
social

Social media is hot right now, and may remain so for quite some time. This trend blends personal profiles with businesses and services. Those using social media can like or follow anything they find interesting. As you know, insurance can be a dry subject, but it does not have to be. If you can find ways to remain relevant and engaging on social platforms like Facebook, YouTube, Pinterest, Google, and Twitter, you can see amazing results. A little effort in online insurance marketing can go a long way. You have…

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Life insurance carriers reach out through social media

Nordstrom
Social Media Marketing for agents

Some topics do not carry over well into the social media and social networking websites that dominate the internet, which is why companies that sell life insurance are finding new ways to approach something that often reminds people of death and tragedy. A delicate subject There are some things people do not want to talk about with friends and acquaintances and do not want to think about on a daily basis. One of these things is death. Life insurance deals with that subject and those that sell it are looking…

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Latest news for insurance agents about ITC offerings

Julie Campbell
Business insurance australia

Social media services to be offered by the Insurance Technologies Corporation. Leading rating and management services and software provider since it was founded in 1983, ITC, has announced that it is now including the offering of social media marketing among its latest news for insurance agents. This is unprecedented service and assistance specific to these professionals. According to the ITC vice president of products and marketing, Laird Rixford, “Social media requires an investment of time in order to be successful, and insurance agents don’t have a lot of time.” Rixford…

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