Top 3 reasons to focus insurance marketing on Pinterest

social media marketing for insurance agents

Agency owners and agents themselves are missing out on leads and branding opportunities. Insurance marketing on Pinterest is, so far, widely underutilized, despite the powerful opportunities it offers for finding leads and branding an agency. This platform is virtually untouched among agents, despite its immense potential. Agents willing to think outside the box can use insurance marketing on Pinterest for low cost opportunities that simply aren’t available on other social media platforms. To discover exactly how this opportunity applies to you and how you can go about using it, register…

Read More

Digital Marketing Strategies for Small Business Firms

online business digital marketing for insurance agency

For small business firms, having clear digital marketing strategies is very important because it is one of the most competitive industries on the Internet. In order to stay competitive, you should always present digitally, as it seems difficult to recognize your firm without it. The user searches for the services and always chooses the top websites in the search engine results page, which means that you only win when you take the first position in the search engine. Digital marketing is the acronym to achieve a high position in a…

Read More

How to create a YouTube channel for insurance marketing

youtube

Video SEO is important for anyone wishing to get more traffic to a blog or website. Video is becoming more popular as a way to draw in potential clients seeking more information. The video market for insurance is wide open, so now is the time to get involved. In order to get video onto a blog or website, the video must be hosted. YouTube allows anyone to upload any video which can then be linked to or shared anywhere online. Here is how to start a YouTube channel to get…

Read More

Finding a webmaster to build your insurance marketing website

health insurance agents websites

Building an insurance agency website is something almost anyone can do with a few clicks of a mouse. However, these ready-to-use sites are often plain and there are many people using the same template. If you want something you have total control over and that has your own unique stamp on it, you should hire a webmaster to build and even run your site for you. Before you choose, there are some important things to ask a potential webmaster so you know you have chosen the right person for the…

Read More

Insurance industry is using social media but needs to learn the ropes

Social Media Marketing for Insurance Industry

Though the methods are being used by insurers, they still have yet to do it properly to generate results. The insurance industry has shown that it is getting on board with the use of the latest online techniques for marketing, including social media, but until now, it hasn’t been using it properly. Insurers are now taking the time to try to get it right when they are attempting to communicate with consumers. The Insurance Information Institute (I.I.I.) president, Robert Hartwig, explained that social media is an important way for the…

Read More

Using social media marketing for your insurance business

Social Media Marketing for Insurance Agents1

It’s hard to think of a person who doesn’t have an account on Facebook, Twitter, Google+, LinkedIn, and other social media sites that have become immensely popular around the globe. This makes it easy to understand why insurance agency owners and agents are continually being advised to take advantage of the opportunity. The problem is that it is easier to decide to use social media marketing than it is to know what to say. Users of social media networks will like, follow, or even share virtually any topic that they…

Read More

Social media could be a powerful tool for the property insurance sector

Property Insurance

Property insurance marketing could get easier with the help of social media The value of social media as a marketing platform is often understated and underestimated, especially in the property insurance sector. Social media represents millions of potential consumers interacting with one another on a regular basis. While these people primarily use social media platforms as a way to stay connected to friends and family, they have shown that they are willing to connect with companies as well. According to the Insurance Technologies Corporation, a Texas-based company specializing in various…

Read More