Live Insurance News

Insurance marketing success with social media

May 8, 2013August 7, 2013 Nordstrom

Social media is hot right now, and may remain so for quite some time. This trend blends personal profiles with businesses and services. Those using social media can like or follow anything they find interesting. As you know, insurance can be a dry subject, but it does not have to be. If you can find ways to remain relevant and engaging on social platforms like Facebook, YouTube, Pinterest, Google, and Twitter, you can see amazing results. A little effort in online insurance marketing can go a long way. You have…

Insurance industry social media engagement strategy performances ranked by Unmetric

February 1, 2013January 31, 2013 Julie Campbell

The benchmarking company has now released the results of its ranking in a new report. The social media benchmarking company, Unmetric, has just released its latest report which details the performance of companies in the insurance industry in terms of their achievements on social networks. The primary focus of this ranking was on Facebook, Twitter, and YouTube performance. The insurance industry report from Unmetric was called “Who’s Covered? Insurance Social Media Showdown” and it determined which insurers established the most meaningful Facebook, YouTube and Twitter presences through the assessment of…

Life insurance carriers reach out through social media

January 8, 2013January 9, 2013 Nordstrom

Some topics do not carry over well into the social media and social networking websites that dominate the internet, which is why companies that sell life insurance are finding new ways to approach something that often reminds people of death and tragedy. A delicate subject There are some things people do not want to talk about with friends and acquaintances and do not want to think about on a daily basis. One of these things is death. Life insurance deals with that subject and those that sell it are looking…

Latest news for insurance agents about ITC offerings

May 22, 2012May 22, 2012 Julie Campbell

Social media services to be offered by the Insurance Technologies Corporation. Leading rating and management services and software provider since it was founded in 1983, ITC, has announced that it is now including the offering of social media marketing among its latest news for insurance agents. This is unprecedented service and assistance specific to these professionals. According to the ITC vice president of products and marketing, Laird Rixford, “Social media requires an investment of time in order to be successful, and insurance agents don’t have a lot of time.” Rixford…

Using social media marketing for insurance agencies

May 7, 2012April 14, 2014 Julie Campbell

Owners and agents need to embrace the latest techniques to stay ahead. The owners of insurance agencies, and the agents who work within them, are discovering that in order to survive and keep ahead of the competition, the latest techniques and technologies are required, and this includes the use of social media marketing. This doesn’t simply mean that a profile should be created on a social networking platform, but that a presence should be established in many places, and that followers should be provided with regular updates and relevant information…