It’s hard to think of a person who doesn’t have an account on Facebook, Twitter, Google+, LinkedIn, and other social media sites that have become immensely popular around the globe. This makes it easy to understand why insurance agency owners and agents are continually being advised to take advantage of the opportunity.
The problem is that it is easier to decide to use social media marketing than it is to know what to say.
Users of social media networks will like, follow, or even share virtually any topic that they feel is interesting, relevant, or useful. Unfortunately, it can be very challenging to make an insurance topic thrilling enough to drum up any excitement and interaction from consumers. However, just because it is challenging, it doesn’t mean that it’s impossible.
The key to you success on social media is to find a relevant and engaging topic strategy.
If you do, the results can be fast and significant. The largest amount of effort from you will be at the very start – taking the first steps and facing that blank page. After that, you can build on your successes and leave many of your struggles behind.
To begin, you need to think about the interesting side of interesting. Think about what your customers would be able to use and what they want to learn more about. All you need is a few little known facts, tips, and tricks that can make life easier, that can allow them to get more out of their coverage or, best of all, save money.
Once you know what type of post you want to make for your insurance marketing, you need to start posting! This isn’t a matter of one post at the start of your campaign, after which you go silent over a long period of time. You’ll need to keep up regular posts – even before anybody is paying attention. That way, when people do come along, over time, they will see that there has already been a lot of useful information shared, and that they can expect to continue to receive more of the same into the future.
Of course, your postings don’t have to be exclusively your own little texts. You can also share pictures you’ve taken of your involvement in fundraisers, community projects, and other areas that customers may find interesting or appealing. Share links to articles that were helpful or fascinating.