Live Insurance News launches ‘Business Bits’ for insurance professionals seeking true success

insurance sales agent business sales tips

The weekly emails and articles from our editor and team of writers will focus on sharpening your skills. Business Bits is headed to Live Insurance News, where we will start your Monday off bright to celebrate the workweek with exactly what you need to know to make it a success. These articles and emails will help you to sharpen your insurance business and sales techniques. These sales and business techniques are exactly the types of insurance professionals, agents, brokers, and agency owners need to get started or sharpen their skills…

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First Allstate Chief Sustainability Officer appointed

Allstate Logo on Sign - Allstate Chief Sustainability Officer

The insurer announced that Susan L. Lees would be the first person to take that position. The first ever Allstate Chief Sustainability Officer was recently announced, as Susan L. Lees took the position. Lee’s previous role as Chief Legal Officer and Secretary of the corporation will be taken over by Rhonda Ferguson, Executive Vice President and General Counsel. Lees is taking the position immediately, as is Ferguson who replaced her in her former role. “This realignment of responsibilities is consistent with Susie’s decision announced in August to focus on environmental,…

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Live Insurance News Invites Industry Experts to The Prosperity Algorithm

live webinar the prosperity algorithm

This live webinar with Jason Fladlien provides a meaningful strategy foundation. Insurance agents – and business people in a spectrum of other industries – are registering for the free webinar called The Prosperity Algorithm with Jason Fladlien in their pursuit of business success that steps beyond just money and wealth. This webinar looks to money and wealth as components of the much broader achievement of prosperity. Though The Prosperity Algorithm is geared toward any type of industry, insurance agents and brokers have found it particularly appealing. The webinar, which takes…

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Top 3 reasons to focus insurance marketing on Pinterest

social media marketing for insurance agents

Agency owners and agents themselves are missing out on leads and branding opportunities. Insurance marketing on Pinterest is, so far, widely underutilized, despite the powerful opportunities it offers for finding leads and branding an agency. This platform is virtually untouched among agents, despite its immense potential. Agents willing to think outside the box can use insurance marketing on Pinterest for low cost opportunities that simply aren’t available on other social media platforms. To discover exactly how this opportunity applies to you and how you can go about using it, register…

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7 Reasons to Choose Cloud Based CRM for Your Small Business

cloud based CRM and what is it

Look around you and take stock of the various changes happening in the world. While we are in 2020 and in the middle of a global pandemic, there are also many opportunities to run and grow a business online since there is now a greater emphasis on not only building a presence online, but also on selling online. The world’s marketplaces have moved online with entire businesses finding a way to appear and do business in the E Commerce space. For this, one needs many tools and technologies that can…

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Court rules in favor of Allstate in defamation lawsuit but still demands $4 million compensation

Defamation lawsuit - gavel - dollar sign

Despite the fact that the insurer was in its rights to fire a broker last year, it must still pay punitive damages. A California appellate court ruled that Allstate Insurance Co was within its rights to terminate Michael A. Tilkey’s employment as a broker in 2019, in a defamation lawsuit. Tilkey pleaded guilty to disorderly conduct and was let go from his $200,000 per year job. That said, despite the fact that the court ruled in favor of the insurance company in this defamation lawsuit, the insurer was still required…

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Why You Should Consider Video Marketing

video marketing how to

Video marketing was once considered a high-cost production marketing asset with a low ROI value. Essentially there was no real way to measure attribution, the audience and marketing channels were limited. Small business owners such as insurance agents would rather allocate their marketing budget to other more traditional methods such as direct mail, radio spots, or updated digital ads. However, this often felt impersonal, cookie-cutter, and did not provide any real useful information. In highly competitive space, such as insurance agencies, building a relationship with prospective and existing clients is…

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