Category: Marketing

Essential SEO Strategies For Insurance Companies

Guest Author
online strategies for insurance

Imagine you are a customer shopping for insurance online, trying to find the best policy to fit your needs and budget. You open up a search engine and type in “affordable auto insurance.” Dozens of results appear, each promising the best rates, coverage, and service. But which one do you choose? The truth is, most customers only click on the first few results that appear on the search engine results page. That’s why it’s crucial for insurance companies to optimize their websites for search engines, using effective SEO strategies to…

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Tips For Agents Marketing Medicare Solutions In A Recession

Jesse Slome
insurance agent medicare

A slight variation of the old joke goes, what’s the difference between a recession and a depression. The answer is simple, when my portfolio is down 30% it’s a depression; when yours is down it’s only a recession. Ask most Medicare eligible seniors and chances are you’ll hear worries about their current financial situation.  And while consumer confidence rose for a second straight month in September, the nation’s collective mood is concerned. Markets rise and fall. Recessions come and then they pass. Consumer confidence measures a rather specific set of…

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What Is Reference Data and Why Is It Important?

Guest Author
what is reference data and how to use it

There is a lot of data out there, and it can be tough to keep track of it all. That’s where reference data comes in. But, what is reference data? Reference data is a set of data that provides a common point of reference for other data sets. It can be used to help organize and understand information. Keep reading to learn more about reference data and why it is important. Why is reference data important? One of the most important aspects of data governance is the management of reference data.…

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New States Add Medicare Supplement Birthday Rules

Jesse Slome
medicare birthday rules

Insurance agents competing to sell Medicare Supplement insurance in five states can now capitalize on rules benefiting Medicare beneficiaries.  According to the American Association for Medicare Supplement Insurance (AAMSI), the five states include California, Illinois, Oregon, Nevada and Idaho. “Medicare insurance agents now face a daunting task of competing with the millions of dollars being spent on television ads featuring celebrity spokespeople,” explains Jesse Slome, director of the American Association for Medicare Supplement Insurance.  “Survival of the independent Medicare insurance agent will depend on the ability to take advantage of…

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Handy Tips and Tricks to Improve Your Customer Service

Guest Author

Customer service – you can’t put a price on how important it is. These days, customer service can make or break a company. If customers aren’t happy with the service they receive, they’ll immediately jump online and give you a one-star review, which then harms your brand reputation. So, let’s think about your company’s customer service levels for a second. Without making too strong of an assumption, there’s probably room for improvement, right? After all, no business is perfect – even the likes of Apple and Microsoft are continuously training…

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How to make your b2b insurance start-up more successful

Guest Author

Establishing any sort of business in the last couple of years is a feat in itself, and achieving it in the insurance industry might be considered doubly so. It’s an important service, especially for those who target businesses, as many owners might not know how much coverage they are likely to need or maybe even that they need any coverage at all. Now you’ve got a foothold. The next question is what you do next to keep up the momentum and make the most of your successful start. That one…

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Protecting Your Business: 3 Ways to Safeguard Your Company

Angela Linders

Every industry is subject to specific regulations, runs different processes, and operates on varied morals and values. Yet, most companies are united by various risk factors that may impact their revenue, online security, reputation, and lifespan. New and experienced entrepreneurs can’t afford to ignore the threats to your business, as ignorance will not be bliss when facing a lawsuit, a substantial fine, or a cyberattack. Protect your business and read these three ways to safeguard your company. The tactics could be crucial to your company’s survival and success. 1. Purchase…

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