Author: Jesse Slome

Jesse Slome is founder and directory of several insurance industry trade groups including the American Association for Long-Term Care Insurance (AALTCI), the American Association for Medicare Supplement Insurance as well as the American Association for Critical Illness Insurance. He is an award-winning marketing and sales innovator focused on insurance products. Following a 20-year public relations career where he was instrumental in such national phenomenons as the Cabbage Patch Kids dolls launch, Slome began focusing on insurance products holding senior marketing and sales positions with insurance giants Transamerica and Aetna.

Independent Agents Should Promote Drug Plan Savings Now To Lock In Medicare AEP Leads

August 31, 2023August 30, 2023 Jesse Slome

Independent Agents Should Promote Drug Plan Savings Part D Coverage- insurance sales

Navigating Through the 2023 Medicare Annual Enrollment Period: Valuable Tips for Independent Agents Starting shortly, hundreds of millions of dollars will be spent by insurers and major marketing organizations designed to generate Medicare AEP leads. AEP is the Annual Enrollment Period during which tens of millions of seniors with Medicare plans can freely switch coverage. The 2023 Medicare Annual Enrollment Period (AEP) begins October 15. Expect record-setting spending on cable television ads, online banners and click-through ads, as well as direct mail. Independent Medicare agents simply can’t compete with the amount…

Good News Long-Term Care Insurance Agents Should Be Sharing

March 9, 2023March 9, 2023 Jesse Slome

long term care insurance agents have good insurance news

Agents tired of the seemingly endless negative news that has plagued the long-term care insurance industry finally have some good news to share. Actually, two pieces of welcome news. Costs for long-term care insurance protection are down from the prior year. In some instances, costs are as much as 15 percent lower. Considering all the negative news focused on rising prices and their impact on consumers, especially older Americans, this is a bit of welcomed, good news. The data comes from the just released 2023 Long-Term Care Insurance Price Index…

Will Secure Act Increase Long-Term Care Insurance Sales?

January 16, 2023January 15, 2023 Jesse Slome

Contained within the just-signed SECURE Act 2.0 is a provision that potentially benefits those considering the purchase of long-term care insurance. While any legislation that includes some incentive to purchase LTC insurance should be seen in a positive light, it is my belief that in the absence of change this legislation will likely be of little value. I hate to throw a wet blanket over any legislation that seems to give long-time LTCi advocates a glimmer of hope today. And, after decades of advocating for the importance of an often-maligned…

Tips For Agents Marketing Medicare Solutions In A Recession

October 7, 2022 Jesse Slome

A slight variation of the old joke goes, what’s the difference between a recession and a depression. The answer is simple, when my portfolio is down 30% it’s a depression; when yours is down it’s only a recession. Ask most Medicare eligible seniors and chances are you’ll hear worries about their current financial situation. And while consumer confidence rose for a second straight month in September, the nation’s collective mood is concerned. Markets rise and fall. Recessions come and then they pass. Consumer confidence measures a rather specific set of…

Good Time for Agents to Look Into Long-Term Care Annuities With Equity Performance Potential

September 7, 2022September 11, 2022 Jesse Slome

It’s not news that the Dow Jones Industrial Average (DJIA) and the Standard & Poor’s 500 Index have both plummeted since the beginning of the year. Consumers are understandably worried. Financial advisors and insurance agents are fielding calls from clients concerned about what’s to come. When financial markets decline and uncertainty pervades, it is logical the consumers are wary about big ticket purchases. And, admittedly, long-term care insurance today can be considered one of those big-ticket purchases. LTC is a ‘should have’ rather than a ‘must-have’ purchase. When stock markets…

Latest Long-Term Care Insurance Data Can Help Agents Marketing LTC Solutions

July 21, 2022July 21, 2022 Jesse Slome

The latest examination of long-term care insurance applicants can help agents communicate the importance of timely planning. One of the reasons individuals do not pursue long-term care insurance planning information is the general sense that coverage can be obtained at any age. It makes logical sense in their minds to wait until a need is relatively imminent. As many consumers will tell you, why pay for something I may never need or won’t need for many years? Agents marketing traditional and linked benefit long-term care solutions have lacked relevant and…

New States Add Medicare Supplement Birthday Rules

April 26, 2022 Jesse Slome

Insurance agents competing to sell Medicare Supplement insurance in five states can now capitalize on rules benefiting Medicare beneficiaries. According to the American Association for Medicare Supplement Insurance (AAMSI), the five states include California, Illinois, Oregon, Nevada and Idaho. “Medicare insurance agents now face a daunting task of competing with the millions of dollars being spent on television ads featuring celebrity spokespeople,” explains Jesse Slome, director of the American Association for Medicare Supplement Insurance. “Survival of the independent Medicare insurance agent will depend on the ability to take advantage of…