Allstate Insurance launches massive new marketing campaign

Allstate Mayhem Sugar Bowl

The insurer has announced its College Football Sweepstakes as well as its Twitter Challenge.

In celebration of the 10th anniversary of its “Good Hands®” field goal nets, Allstate Insurance has announced the launch of its huge College Football Sweepstakes, with a top prize of $100,000, a trip to the insurer’s Sugar Bowl®, as well as to the College Football Playoff National Championship.

That insurance marketing campaign is complemented by the launch of Twitter Challenge.

This is the 10th year in which Allstate Insurance has put up its “Good Hands®” Field Goal Nets. They have been raised in football stadiums in colleges across the United States. They are meant to stand for the coverage that that insurer provides to all of its American customers. These iconic field goal nets are now “synonymous with field goals and extra points,” said a press release from the company.

This Allstate Insurance anniversary has also brought with it the “It’s Good Sweepstakes” launch.

Allstate Insurance Sugar Bowl It is designed to be the start of a college football celebration that will run for the entire season. This sweepstakes will come with one exciting grand prize for a winner and three of his or her friends. It will include a trip to New Orleans, next year, for the 2015 College Football Playoff Semifinal at the insurer’s Sugar Bowl®, ahead of a trip to Arlington, Texas, where the winner and his or her friends will sit with Kirk Herbstreit from ESPN for the 2015 College Football Playoff National Championship. To top off this grand prize package, the winner will also be the recipient of $100,000.

According to the Allstate vice president of marketing, Pam Hollander, “To celebrate ten years of the “Good Hands®” Field Goal Nets, Allstate wanted to do something special for fans by giving them the chance to attend two of the biggest college football games of the year.” She added that the insurer “shares its enthusiasm for college football” alongside the millions of other fans across America.

This sweepstakes is the way that Allstate Insurance has chosen to celebrate the fans of the sport, and the “passion and loyalty” that they bring to the game. It started on August 25 and will continue to run until December 7.

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