Allstate and Kirk Herbstreit announce partnership for the college football season

Kirk Herbstreit Patnership - Image of College Football

Together, they will predict weekly moments of mayhem throughout the entire season. Allstate recently announced that it will once again join forces with Kirk Herbstreit, ESPN college football analyst. Together they will celebrate the sport’s mayhem through weekly moment predictions of how the season will play out. Fans are encouraged to share their thoughts on Twitter about their teams’ game chances. Kirk Herbstreit will lead the experience in choosing his Allstate Mayhem Moment each week. Those will be the moment he believes will alter a game’s trajectory. He’ll make his…

Read More

Allstate Insurance launches massive new marketing campaign

Allstate Mayhem Sugar Bowl

The insurer has announced its College Football Sweepstakes as well as its Twitter Challenge. In celebration of the 10th anniversary of its “Good Hands®” field goal nets, Allstate Insurance has announced the launch of its huge College Football Sweepstakes, with a top prize of $100,000, a trip to the insurer’s Sugar Bowl®, as well as to the College Football Playoff National Championship. That insurance marketing campaign is complemented by the launch of Twitter Challenge. This is the 10th year in which Allstate Insurance has put up its “Good Hands®” Field…

Read More