Together, they will predict weekly moments of mayhem throughout the entire season. Allstate recently announced that it will once again join forces with Kirk Herbstreit, ESPN college football analyst. Together they will celebrate the sport’s mayhem through weekly moment predictions of how the season will play out. Fans are encouraged to share their thoughts on Twitter about their teams’ game chances. Kirk Herbstreit will lead the experience in choosing his Allstate Mayhem Moment each week. Those will be the moment he believes will alter a game’s trajectory. He’ll make his…
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Allstate Insurance launches massive new marketing campaign
The insurer has announced its College Football Sweepstakes as well as its Twitter Challenge. In celebration of the 10th anniversary of its “Good Hands®” field goal nets, Allstate Insurance has announced the launch of its huge College Football Sweepstakes, with a top prize of $100,000, a trip to the insurer’s Sugar Bowl®, as well as to the College Football Playoff National Championship. That insurance marketing campaign is complemented by the launch of Twitter Challenge. This is the 10th year in which Allstate Insurance has put up its “Good Hands®” Field…
Read MoreInsurance premiums to be reimbursed to Marcus Mariota
Three other Oregon players will also be receiving their reimbursements for similar reasons. Among the most recent trends that have been occurring in college football is that the schools direct some of the student assistance fund from the athletic department to pay for the insurance premiums for the coverage of players who look as though they will have a promising future in the NFL. Among the universities taking part in this practice, the Oregon Ducks have become the most recent to join. Four players from the state have been receiving…
Read MoreFootball fans have opportunity to win big prizes from Allstate mobile sweepstakes
Allstate Insurance Co. has announced that it will be providing fans of college football with the opportunity to win a trip to the BCS National Championship game, and a new car, by way of a text-to-win sweepstakes. Beyond these grand prizes, participants also have the chance to win other weekly prizes. The sweepstakes has already started and will continue until November 30, 2011. According to the director of sponsorship marketing for Allstate, Pam Hollander, from Northbrook, Illinois, the 60 Seconds of Mayhem sweepstakes was developed by Allstate to “generate awareness…
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