Live Insurance News

Allstate Mayhem campaign launches 2018 with a fresh new start

January 2, 2018December 30, 2017 Julie Campbell

The nationwide insurance company launched a multichannel campaign for its Allstate Sugar Bowl. The 2018 Allstate Sugar Bowl started the new year with both tradition and a new Allstate Mayhem campaign to get things going in a fresh new way. The insurance company brought a whole different form of omnichannel marketing to the table as viewers pondered their own resolutions. Allstate Insurance worked with the Leo Burnett Chicago creative agency for the campaign. The Allstate Mayhem character is turning over a new leaf within this marketing campaign. It is a…

Allstate Insurance launches massive new marketing campaign

August 28, 2014August 26, 2014 Julie Campbell

The insurer has announced its College Football Sweepstakes as well as its Twitter Challenge. In celebration of the 10th anniversary of its “Good Hands®” field goal nets, Allstate Insurance has announced the launch of its huge College Football Sweepstakes, with a top prize of $100,000, a trip to the insurer’s Sugar Bowl®, as well as to the College Football Playoff National Championship. That insurance marketing campaign is complemented by the launch of Twitter Challenge. This is the 10th year in which Allstate Insurance has put up its “Good Hands®” Field…