Allstate Insurance launches massive new marketing campaign

Allstate Mayhem Sugar Bowl

The insurer has announced its College Football Sweepstakes as well as its Twitter Challenge. In celebration of the 10th anniversary of its “Good Hands®” field goal nets, Allstate Insurance has announced the launch of its huge College Football Sweepstakes, with a top prize of $100,000, a trip to the insurer’s Sugar Bowl®, as well as to the College Football Playoff National Championship. That insurance marketing campaign is complemented by the launch of Twitter Challenge. This is the 10th year in which Allstate Insurance has put up its “Good Hands®” Field…

Read More