Lackluster mobile apps may be a major problem for insurance companies Capgemini, a leading consulting firm, has released a new report highlighting the insurance industry’s somewhat complicated relationship with mobile technology. For the past several years, insurance companies have been working to engage consumers through the use of social media, the Internet in general, and mobile applications. Some have found success, but success has been quite elusive for many others. One of the problems that insurers are facing currently has to do with the quality of the mobile applications they…
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Insurance technology is taking a step toward becoming more personable
Insurers are beginning to focus on the world of mobile applications Insurance companies are beginning to look to technology in order to help them connect with consumers. While many insurers have turned to social media in order to increase their engagement, having a presence on sites like Twitter and Facebook is no longer considered adequate. As such, many companies have begun to develop and release their own mobile applications in order to appeal more effectively to consumers that are becoming heavily reliant on smartphones and tablets. Apps may be able…
Read MoreTop Safe Driving Apps List Released By Insurance Panda
Insurance Panda, an auto insurance quote comparison website located in Manhattan, NYC, has released a list of the top “safe driving” mobile applications. These apps, which are readily available for devices like the iPhone, Android, Blackberry, and iPod, help people stay safe on the road. Application functionality ranges from helping the elderly stay focused while driving to helping young drivers learn how to drive. The InsurancePanda.com list includes apps for drivers of all shapes and sizes. The article posted on InsurancePanda.com states that mobile phones, smartphones, and mobile devices are…
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