Live Insurance News

Insurance marketing success with social media

May 8, 2013August 7, 2013 Nordstrom

Social media is hot right now, and may remain so for quite some time. This trend blends personal profiles with businesses and services. Those using social media can like or follow anything they find interesting. As you know, insurance can be a dry subject, but it does not have to be. If you can find ways to remain relevant and engaging on social platforms like Facebook, YouTube, Pinterest, Google, and Twitter, you can see amazing results. A little effort in online insurance marketing can go a long way. You have…

13 Ingenious Insurance Advertising Ideas and Marketing Tips

April 10, 2013April 21, 2014 Guest Author

As an insurance agent, you are always looking for ways to promote your business without becoming stale. In a world full of annoying salespeople, here are a few fresh ideas to help you market your agency and score long-term leads: 1. Fish for Leads Ask if you can leave a fishbowl on the counter of a busy local business. Solicit business cards and advertise a drawing for a gift card to the establishment. Use those cards as leads. Always carry plenty of business cards with you. Drop them in fishbowls,…

Tips on Improving an Insurance Agents Business in the Year 2013

February 10, 2013April 14, 2014 Guest Author

Insurance Agents…time to dust off the ol’ website! This year most insurance agency owners must take a few steps to ensure that they stay ahead of their competitors in the market. This article aims at discussing five of the crucial steps that will help an insurance agent site retain their old customers and attract new ones in the year 2013. Modernizing the Insurance Website One must remember that the customers will always want to get acquainted with an agent who can present themselves in a better way. The appearance of…

Auto insurance no more popular following celebrity ads

February 2, 2013January 31, 2013 Julie Campbell

The industry has spent billions on actors and athletes, but it has made little difference for boosting sales. A recent report by McKinsey & Co. has revealed that while American auto insurance companies spent billions to include professional athletes and famous actors in their ads, but when all was said and done, they had little to show for it. There appears to have been a virtual race to generate the best marketing over the last ten years. The auto insurance companies in the country have increased their marketing spending by…

Insurance industry social media engagement strategy performances ranked by Unmetric

February 1, 2013January 31, 2013 Julie Campbell

The benchmarking company has now released the results of its ranking in a new report. The social media benchmarking company, Unmetric, has just released its latest report which details the performance of companies in the insurance industry in terms of their achievements on social networks. The primary focus of this ranking was on Facebook, Twitter, and YouTube performance. The insurance industry report from Unmetric was called “Who’s Covered? Insurance Social Media Showdown” and it determined which insurers established the most meaningful Facebook, YouTube and Twitter presences through the assessment of…