Tag: insurance marketing

Siegel+Gale releases new insurance industry survey

Nordstrom
Insurance industry is confusing for consumers

Complexity of insurance industry noted in new Siegel+Gale survey Insurance can be a complicated matter. While many insurers offer coverage that is somewhat straightforward in concept, the language used in policies can be profoundly confusing, even for those well versed in insurance legalese. Insurance policies are often worded in a particular manner so as to limit legal liability. While this protects the insurance industry from rampant and excessive lawsuits, it also ensures that many policies can only be deciphered by a lawyer. This is a real problem for consumers, according to…

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Finding the Golden Needle – What Big Data means to Insurers?

Rose Stuart
insurance technology

Insurance Technology Article: The phrase Big Data seems to have taken the technology world by storm this year. A year ago, many insurance company’s IT Directors, even CIOs were not aware of Hadoop; now it is becoming an industry standard at many carriers. But in reality big data is not new to the insurance industry. It continues a trend that probably started back in the 1970’s with the invention of policy administration solutions and other IT systems. What has changed in recent years is the velocity of data flow, the…

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Geico’s insurance marketing costs about $1 billion every year

Marc
transaction account guarantee program

It isn’t cheap to get the word out about a brand and the coverage it offers. Auto insurer, Geico Corp., which is well recognized for its insurance marketing on television, online, and on billboards, has announced that it spent nearly a billion dollars ($993.8 million) on its advertising campaigns last year. This is the most spent by any single vehicle insurer in the United States. It is also a great deal more than the company, itself, had spent, having increased by a full 10 percent from the 902.7 million that…

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New report identifies online and mobile industry trends in insurance for BRIC countries

Julie Campbell

A new report has just been released that has provided an in-depth analysis of the adoption of online and mobile commerce strategies by insurance companies in BRIC countries. The report is entitled “Online Strategies of Banking and Insurance Companies in the BRIC Countries”. It provides insight into the latest insurance industry trends in China, India, Brazil, and Russia. What it found was that the industry in those countries are adopting social media as a part of their online and mobile commerce marketing tools. It also looked into the drivers and…

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Attensity unveils new insurance industry social analytics solution

Nordstrom

Top Social CRM social analytics and engagement app provider, Attensity, has announced its latest product, which consists of a solution for the insurance industry that broadens the flagship text analytics app by the company with new and unique topics, category sets, dashboards, and reports that are designed specifically for the needs of the insurance industry. This new solution has been created to allow insurance carriers and other businesses within that industry to perform a timely and accurate analysis of customer conversations over social media as well as other unstructured sources,…

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