Tag: insurance commercial

Allstate Mayhem campaign launches 2018 with a fresh new start

Julie Campbell
Allstate Mayhem Sugar Bowl

The nationwide insurance company launched a multichannel campaign for its Allstate Sugar Bowl. The 2018 Allstate Sugar Bowl started the new year with both tradition and a new Allstate Mayhem campaign to get things going in a fresh new way. The insurance company brought a whole different form of omnichannel marketing to the table as viewers pondered their own resolutions. Allstate Insurance worked with the Leo Burnett Chicago creative agency for the campaign. The Allstate Mayhem character is turning over a new leaf within this marketing campaign. It is a…

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USAA insurance advertising withdrawn from Fox News

Julie Campbell
Sean Hannity USAA insurance advertising

The insurer which covers American military members and their families pulled its support for the show. USAA insurance advertising support was withdrawn from Fox News following Sean Hannity’s coverage of Democratic National Committee staffer Seth Rich’s murder. Hannity’s reportage introduced his own theory about the case, despite the fact that it conflicted with police reports. Police investigating the case determined that Rich was murdered as a part of a robbery that went gravely awry. However, Hannity reported his own theory that the murder was deliberate in order to silence the…

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Progressive motorcycle insurance gives Flo a makeover

Julie Campbell
Progressive motorcycle insurance

We may be used to seeing her in her apron and bubbly attitude, but this Flo has attitude. In the latest ads for Progressive motorcycle insurance, Flo – the iconic ad character – has taken on a whole new look. The actress and comedian who plays Flo, Stephanie Courtney, has traded her apron for a tough new look. The tongue-in-cheek print campaign features Flo donning new rider gear to go with her new attitude. The Progressive motorcycle insurance campaign was designed by Arnold Worldwide. He worked with Buffalo Art Co…

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Super Bowl insurance commercial starring Lindsay Lohan scores big

Julie Campbell
Esurance lindsay lohan super bowl insurance commercial

The troubled actress poked fun at her bad history behind the wheel for big laughs in an Esurance ad. As was reported at the end of January on Live Insurance News, Lindsay Lohan starred in an insurance commercial that was played during the Super Bowl, and unlike the ads put out by other insurers during Super Bowl XLIX, this one was very well received. The actress has a reputation as being a very hazardous driver, making her perfect for the role in this ad. Esurance, an insurer owned by Allstate,…

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Insurance company Super Bowl commercial gives viewers the creeps

H. Cutner
Nationwide insurance company Super Bowl commercial

A well intended ad from Nationwide was not at all well received by TV watchers on Sunday. An insurance company joined the Seattle Seahawks on the losing side of Super Bowl Sunday, as the NFL team suffered from an interception at the last minute, while Nationwide released a commercial that viewers found to be depressing and downright creepy. The insurer felt that it was a good idea to share a very important message about preventable accidents. With this in mind, the Nationwide Insurance company released a Super Bowl commercial that…

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