Tag: insurance agents

Homeowners insurance focused agents are missing large opportunity

H. Cutner
insurance agents

A new J.D. Power report has shown that these professionals are not taking advantage of the long term benefit of renter customers. According to a new report from J.D. Power, agents who place all of their focus on homeowners insurance customers are not taking advantage of the opportunity offered to them for greater long term success that stems from the relationships that they can build with renter customers. As the needs of tenants grow, due to changes in their lives or circumstances, they could provide additional opportunities. Renters coverage may…

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Video SEO for insurance online marketing

Logan B.
Health Insurance Exchange

Insurance marketing online is still a wide-open field. As of yet, the market is far from being saturated. This means that companies and agents looking for new clients have a better chance of being found in any type of online search by the people they are trying to reach. To take advantage of this, the insurance industry should look into how to insurance online marketing tactics with video and other SEO techniques. Video marketing in all sectors is big right now. The average web user will scan an article or…

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Using social media marketing for your insurance business

Dan
Social Media Marketing for Insurance Agents1

It’s hard to think of a person who doesn’t have an account on Facebook, Twitter, Google+, LinkedIn, and other social media sites that have become immensely popular around the globe. This makes it easy to understand why insurance agency owners and agents are continually being advised to take advantage of the opportunity. The problem is that it is easier to decide to use social media marketing than it is to know what to say. Users of social media networks will like, follow, or even share virtually any topic that they…

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Telematics: The rise of usage-based insurance

S.Vagus
Usage based insurance

Usage-based insurance is gaining traction Usage-based insurance coverage had, once upon a time, been considered little more than a fantasy. Now, however, it is becoming much more of a reality as we see insurance giants roll out their new auto insurance plans based on this technology. As the term suggests, usage-based insurance is based on driving behavior. This means that policyholder’s rates are based on how many miles driven, what time of day and safe driving habits and more. Determining whether or not coverage is in use can be a…

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Insurance marketing success with social media

Nordstrom
social

Social media is hot right now, and may remain so for quite some time. This trend blends personal profiles with businesses and services. Those using social media can like or follow anything they find interesting. As you know, insurance can be a dry subject, but it does not have to be. If you can find ways to remain relevant and engaging on social platforms like Facebook, YouTube, Pinterest, Google, and Twitter, you can see amazing results. A little effort in online insurance marketing can go a long way. You have…

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