Why You Should Consider Video Marketing

video marketing how to

Video marketing was once considered a high-cost production marketing asset with a low ROI value. Essentially there was no real way to measure attribution, the audience and marketing channels were limited. Small business owners such as insurance agents would rather allocate their marketing budget to other more traditional methods such as direct mail, radio spots, or updated digital ads. However, this often felt impersonal, cookie-cutter, and did not provide any real useful information. In highly competitive space, such as insurance agencies, building a relationship with prospective and existing clients is…

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Insurance agent value not always recognized by consumers, says Nationwide study

Insurance agent value - Man observing charts on iPad

The insurer’s research shows that customers’ and agents’ perspectives don’t always align. A new Nationwide Insurance report has indicated that when it comes to the insurance agent value provided, these pros don’t necessarily see things the same way as their customers. The research points to a number of critical gaps between the thoughts of the two sides. The insurance agent value has always been built on a foundation of providing customers with everything they want; from the information and resources they need to the support and assistance they require. However,…

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6 Ways to Transform Your Insurance Office

insurance office agent

Insurance agents have been in demand in recent years and from a recent survey, employment in this industry is expected to grow 10 percent from 2018 to 2028, which is faster than the average for all occupations. This is due to the increasing number of people investing and the profits of this industry depend on a steady stream of new customers. People tend to purchase more products now than ever before, which means there would constantly be an increased demand for insurance. However, like every other sector, a successful insurance…

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Local Search SEO for Agents Part 3: How to Write Local Insurance News

Write Local Insurance News - Person Tying on Computer

Knowing the facts is only the first part of what you’ll need to begin writing your articles. It’s time to start learning how to write local insurance news in order to draw readers and give them something of value. Over the last couple of weeks, we’ve already discussed the reasons that local search SEO can help your insurance business and what you’ll need to get started. Once you understand why you’re doing it and have the tools in place to get going, you need content! Of course, if you don’t…

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Allstate agent commissions and insurance advertising comprise top growth plan focus

Allstate agent commissions - Allstate Insurance Businessv

The insurer first disclosed its Transformative Growth Plan at the end of 2019. Two primary components of the Transformative Growth Plan unveiled in December 2019 include Allstate agent commissions as well as the company’s insurance advertising. The plan is meant to completely overhaul the insurer’s strategy toward business, efficiency and expenses. The insurance company’s plan includes details regarding the changes it is making to how it does business, how it is increasing its efficiency and cutting its expenses. Thomas Wilson, the insurer’s chairperson, president and C.E.O. discussed the plan during…

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Insurance agents love Mogix products for themselves, their staff and their clients

Black friday mogix insurance agent gift

These backup battery packs and emergency auto multi-tools are too practical not to love. Mogix has announced a huge coupon code for its insurance agents customers to use on Black Friday (starting Today at 4:00PM (PST) and running through Monday at 11:59pm). It offers 36 percent off the brand’s top products such as its external battery chargers, its mobile accessories case and its digital tire pressure gauge and auto safety tool. Amazon customers shopping on Black Friday weekend simply need to use coupon code MGXHODAY to save 36 percent. Though…

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American Family Insurance in hot water with possible $1 billion in legal liability

exclusive agent vs independent agency

The insurer may be faced with the massive penalty if a federal judge accepts a jury ruling. American Family Insurance could have to pay legal liability as high as $1 billion depending on a federal judge’s decision. Last week, a jury decided that thousands of the insurer’s independent agents are entitled to full employee retirement package benefits. If the judge adopts that ruling, the company, also known as AmFam would be required to comply. The jury’s ruling was made after a two week trial held at an Ohio U.S. District…

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