State Farm launches holiday season with small business safety tips

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The insurance company created a complete list of recommendations for entrepreneurs during December. A recent release from State Farm placed the focus on small business safety. The company decided to “unwrap” some of the best tips it had to make sure entrepreneurs benefitted from the holidays while staying safe at the same time. The insurer underscored the importance of the right coverage especially during heavy shopping times. State Farm pointed out that at this time of year, there is considerably more foot traffic to contend with. This often also means…

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Using social media marketing for your insurance business

It’s hard to think of a person who doesn’t have an account on Facebook, Twitter, Google+, LinkedIn, and other social media sites that have become immensely popular around the globe. This makes it easy to understand why insurance agency owners and agents are continually being advised to take advantage of the opportunity. The problem is that it is easier to decide to use social media marketing than it is to know what to say. Users of social media networks will like, follow, or even share virtually any topic that they…

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Small businesses could face financial hardship because of the Affordable Care Act

Business Insurance

January 1, 2014 is when the majority of the regulations that make up the Obama administration’s landmark health care reform bill known as the Affordable Care Act go into effect. President Obama enacted the ACA as a way to insure that all Americans would receive health care coverage that’s both affordable and comprehensive. In addition to putting health insurance within the grasp of many Americans, the new regulations bar insurance companies from denying coverage to anyone seeking it, or charging more because of age, gender, or medical history. Without a…

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Insurance marketing success with social media

Social media is hot right now, and may remain so for quite some time. This trend blends personal profiles with businesses and services. Those using social media can like or follow anything they find interesting. As you know, insurance can be a dry subject, but it does not have to be. If you can find ways to remain relevant and engaging on social platforms like Facebook, YouTube, Pinterest, Google, and Twitter, you can see amazing results. A little effort in online insurance marketing can go a long way. You have…

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More small businesses are offering health care coverage

There has been a recent increase in group health insurance plans offered by small business owners. This is due in part from the introduction of federal tax credit enticement from last year’s health care reform. In the fourth quarter of 2010, Blue Cross and Blue Shield of Florida Inc. saw a five to six percent increase in group health insurance and this trend is continuing in 2011. BCBS senior director of external communication, John Herbkersman, agrees that there is quite a bit of interest in coverage options from small businesses.…

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Massachusetts helps small businesses

During Massachusetts Governor Deval Patrick’s inauguration speech, he discussed that his commitment to small business and the importance of this focus. State Housing and Economic Development Secretary, Greg Bialecki, said Patrick and his staff have been conversing with small business owners in order to address their top areas of concern, especially health care.  With the costs of health insurance potentially going up with the new health care laws, small business owners are very hesitant to hire new employees. According to Bialecki, it is hard to get out of a recession…

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