Tag: insurance marketing

Insurance marketing campaign uses Metro’s “Dumb Ways to Die” characters

Julie Campbell
Dumb ways to die empire life insurance marketing campaign

New ads are being produced for Empire Life using the viral characters that it has licensed. While initial reports that Empire Life, a Canadian insurer, had licensed the “Dumb Ways to Die” characters from Metro Trains in Australia, left people feeling rather confused, now that the company’s insurance marketing campaign has launched, its intentions have become considerably clearer. The original song and video quickly became a viral hit and managed to win awards along the way. In fact, it brought home five Grand Prix awards from the Cannes International Festival…

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Insurance company signs Peyton Manning for national ads

Julie Campbell
Payton Manning Insurance Company

The quarterback from the Broncos is now stepping into yet another industry to back one insurer. While Peyton Manning is already a quarterback for the Denver Broncos, is well known as a motivational speaker, and is even considered to be a skilled pizza maker as a Papa John’s pizza representative, he has now signed on with an insurance company to be featured in their U.S. ads over the next season. Nationwide Insurance has managed to sign him in order to feature Manning in next season’s advertising. This insurance company endorsement…

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Insurance marketing investigation leads to lawsuit from AIG

G. Turner
AIG Insurance Industry Marketing

The insurer has now sued the top financial regulator in New York to block a fine. American International Group Inc. (AIG) has filed a lawsuit against Benjamin Lawsky, the top financial regulator in New York, in order to block it from being able to fine the insurer over its insurance marketing efforts that it has been conducting without a state license. The claim from AIG is that it would be unconstitutional to have to pay this fine. AIG has called the insurance marketing fine an interpretation that is “flawed and…

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Insurance marketing spending war is easing

G. Turner
Insurance News about Marketing

The battle between Allstate and Geico over ads now appears to be cooling down. There has been an insurance marketing war going on between Allstate and Geico in terms of spending on ads, but now after two years of increases that have been in the double digits, it is now being reported that the later of those insurers had boosted its ad spend by only 5 percent in 2013, to reach $1.75 billion. At the same time, Allstate Corp. is also slowing its rate of spending on the ads that…

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Insurance marketing steps for using big data

Julie Campbell
Insurance Marketing

Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for marketing your insurance business, actually using it to its best advantage can feel like quite the mystery and many agents and agencies can feel overwhelmed. A recent survey has indicated that many insurance marketers are not managing their data for optimal growth potential. This isn’t just a problem that is exclusive to insurance industry. The Direct Marketing Association (DMA) and Neolane conducted a survey and…

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