Live Insurance News

Is insurance technology the key to health plan enrollment of the “invincible” youth?

November 17, 2014November 15, 2014 Julie Campbell

Kentucky is using a mobile app called Kynect to try to reach more young people and encourage them to sign up. Officials in Kentucky are using insurance technology over mobile devices such as smartphones and tablets in order to try to be able to better reach young people and encourage them to enroll in health plans. The Kynect smartphone app launched with the insurance exchange in the state on Saturday. The Kynect mobile app represents some of the latest in insurance technology, in the hopes of appealing to younger demographics…

Insurance marketing warning issued by state of Iowa

September 23, 2014September 20, 2014 H. Cutner

An official agency has now released a statement cautioning consumers of potentially deceptive ads. The Iowa Insurance Division has now released a warning to the residents of the state, cautioning them that certain insurance marketing and ads for annuities may have potentially deceptive messages. The agency has been watching a growing number of marketers that work with the industry using misleading ads. The insurance marketing strategies used by those firms are becoming misleading on an increasing basis, said the agency in a bulletin, in the attempt to try to boost…

Insurance marketing display ads are more effective than television

August 26, 2014August 25, 2014 H. Cutner

A recent report has shown that they are nine times more effective in terms of brand awareness. As insurance marketing techniques are being considered, a recent discovery made by Rocket Fuel might help insurers to make the most effective choices for their needs when their goals are to boost their brand awareness. The research determined that display advertising is nine times more successful than television. Within the research, Rocket Fuel found that digital display advertising for insurance marketing is much better at forming immediate brand awareness for life and auto…

Health insurance plans will be needed by 400,000 in Massachusetts

August 19, 2014August 16, 2014 H. Cutner

Almost that many people are going to need to reapply for their coverage before the close of the year. Close to 400,000 residents of Massachusetts are going to need to reapply in order to obtain health insurance coverage before the end of 2014, and it is likely that a considerable number of them are completely unaware that this will be affecting them. This will apply to people who purchased their health plans through the state and who don’t have employer sponsored coverage. When the health insurance exchange website failed in…

Tasteless insurance marketing ad uses MH17 crash to sell life policies

July 21, 2014July 21, 2014 Julie Campbell

An Australian firm has now apologized for its advertising tactic after heavy criticisms. After receiving heavy criticism from Australians and people from other countries around the world, a life insurer has now apologized for having run an insurance marketing ad that described the tragedy of the MH17 crash as “a sign to consider life insurance”. That said, the company has blamed the actions of an overseas marketer for the creation of the advertisement. The Malaysian Airlines MH17 crash has been a terrible tragedy unto itself while also following quite closely…