Live Insurance News

Health insurance marketing focuses on Generation Y females

February 6, 2014February 4, 2014 Julie Campbell

A massive ad campaign has just launched to try to encourage young women to enroll. A massive advertising effort has started, this week, to help to promote health insurance among the young women who have the greatest likelihood of enrolling for a plan and to encourage a broader range of sign ups. These women are also the most likely to encourage their male counterparts to purchase coverage. Males in Generation Y are seen as high risk takers and are more willing to forgo health insurance coverage. However, it is believed…

Insurance agents: Wake up and smell the competition!

February 5, 2014February 3, 2014 Julie Campbell

In this consumer market, success is centered around the ability to know what you’re up against. Insurance agents and insurance brokers are subject to many of the same rules as any other small business owner, and when it comes to the current consumer market, this means that success is wholly dependent on boosting consumer awareness, customer service, and community and local knowledge. It is vital to get out into the community in order to enhance each of these integral elements. Right now, the consumer has no shortage of choices. The…

How to create a YouTube channel for insurance marketing

February 1, 2014January 31, 2014 Guest Author

Video SEO is important for anyone wishing to get more traffic to a blog or website. Video is becoming more popular as a way to draw in potential clients seeking more information. The video market for insurance is wide open, so now is the time to get involved. In order to get video onto a blog or website, the video must be hosted. YouTube allows anyone to upload any video which can then be linked to or shared anywhere online. Here is how to start a YouTube channel to get…

Finding a webmaster to build your insurance marketing website

January 18, 2014January 17, 2014 Note From The Editor

Building an insurance agency website is something almost anyone can do with a few clicks of a mouse. However, these ready-to-use sites are often plain and there are many people using the same template. If you want something you have total control over and that has your own unique stamp on it, you should hire a webmaster to build and even run your site for you. Before you choose, there are some important things to ask a potential webmaster so you know you have chosen the right person for the…

Insurance marketing in full swing as celebrities back healthcare enrollment

December 17, 2013December 16, 2013 Julie Campbell

Top names are helping in the promotion of the exchanges and signing up for coverage. Some of the most popular celebrities in the country, including the Sexiest Man Alive, have been enlisted in the insurance marketing strategy for boosting the interest and participation in enrollment in the healthcare reform law. Pop singer, Adam Levine, is one of the huge names that are helping to promote the online marketplaces. Levine, who received the designation of Sexiest Man Alive from People magazine in November, is only one of many celebrities taking part…