Social media and mobile commerce are becoming increasingly popular among business owners and insurance agents are being advised not to miss the lesson that has been learned by more than half of all business owners already.
According to a survey called SB Authority Market Sentiment Survey, performed by Newtek Business Services, The Small Business Authority, which has more than 100,000 business accounts in its portfolio – 2,200 of which were polled – 57 percent of business owners are already working to bring in new customers through the use of social media, and more than 58 percent are communicating with existing customers by using those tools.
Furthermore, 55 percent of business owners polled said that Twitter and Facebook are an important factor that drives sales.
For insurance agents who are not already using those tools to generate business and communicate with customers, this should be an important eye-opener. According to the CEO, chairman, and president of The Small Business Authority, Barry Sloane, “We are pleased by the popularity of social networking and marketing and its adoption by such a large proportion of the respondents”.
He went on to say that the reason may be that the majority of today’s business owners are fusing their private and professional lives into a single entity. Therefore, it comes as no surprise that a significant portion of small and independent business owners are choosing to take advantage of the opportunities presented by Twitter, Facebook, and other social media platforms for communication with suppliers and customers.
Sloane added that it is obviously the most efficient and effective way to harness the potential of the internet, especially for independent and small business owners who do not have tremendous budgets or staffs.
Reposted with corrections, 11/18/11