SEO basics for insurance agents and brokers

Insurance Agents SEO Basics

A great website is something all insurance agents and insurance agencies should shoot for, but without basic SEO knowledge… a good site will just sit there doing nothing and attracting no one. As you know, that is bad news. SEO, otherwise known as search engine optimization, is as important to your site as how it looks, what it does, and what it contains. Without at least some SEO efforts, your site may languish in cyberspace without a chance to attract any visitors at all. Luckily, SEO basics are easily understood…

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Tips on Improving an Insurance Agents Business in the Year 2013

Insurance Marketing

Insurance Agents…time to dust off the ol’ website! This year most insurance agency owners must take a few steps to ensure that they stay ahead of their competitors in the market. This article aims at discussing five of the crucial steps that will help an insurance agent site retain their old customers and attract new ones in the year 2013. Modernizing the Insurance Website One must remember that the customers will always want to get acquainted with an agent who can present themselves in a better way. The appearance of…

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Washington Internet business runs afoul of Kansas insurance regulators who claim the site was misrepresenting the state

The Kansas Department of Insurance has ordered an Internet business based in Washington to discontinue its references to the state’s currently non-existent health insurance exchange. The business – My HIX Insurance Exchange – claimed to sell insurance policies through the insurance exchange of Kansas. Insurance Commissioner Sandy Praeger has issued the cease and desist order, demanding that the site’s manager to remove all references of the exchange from the site. Commissioner Praeger fears that this misrepresentation may have done significant harm to the state’s already dubious plans to pursue and exchange.…

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Rhode Island insurance agency taps into the online market with new website and innovative marketing strategy

Mansfield Insurance Agency, a small insurance company based in Westerly, Rhode Island, is taking an interactive approach to customer service. The agency is launching a new website and digital marketing campaign and will be seeking to improve connectivity in the market. Many insurers are turning to the Internet to better care for the needs of policyholders and to make it easier to connect with potential customers. More consumers are turning to the Internet to purchase insurance, presenting a valuable opportunity to companies tapping into the market. The agency launched their…

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Washington launches new website bringing more transparency to the insurance industry

The Washington Department of Insurance has launched a new website that allows consumers to review rate proposals from the state’s insurers. The website is the brainchild of Insurance Commissioner Mike Kreidler, who has been an advocate for transparency in the insurance industry for many years. The Department of Insurance had been awarded with federal grants to build the site a month ago. The site was completed and launched late last week and has already been updated with information on pending proposals. The website was made possible by House Bill 1220,…

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