Mansfield Insurance Agency, a small insurance company based in Westerly, Rhode Island, is taking an interactive approach to customer service. The agency is launching a new website and digital marketing campaign and will be seeking to improve connectivity in the market. Many insurers are turning to the Internet to better care for the needs of policyholders and to make it easier to connect with potential customers. More consumers are turning to the Internet to purchase insurance, presenting a valuable opportunity to companies tapping into the market.
The agency launched their website in an effort to streamline the purchase of insurance policies. Users can find a bevy of detailed information on the different plans offered by the insurer and can connect with an online representative if they have any questions. Furthermore, potential customers can build their own policies to suit their needs. The website is also equipped with a knowledgebase, which can be useful for those unfamiliar with insurance terms and practices.
On the marketing front, Mansfield Insurance Agency has partnered with Astonish Results, LP, a company specializing in modernizing the insurance industries marketing efforts. The duo has produced an online marketing campaign consisting of a virtual insurance office staffed with “virtual insurance agents.” These agents can be customized by users to suit their preferences. The campaign is designed to boost customer interaction and provide an engaging experience while shopping for coverage