Progressive TV ads featuring NFL quarterbacks are a marketing touchdown

Progressive TV Ads - Baker Mayfield Gets Wanded - Progressive Commercial - YouTube

The television commercials have considerably outperformed other advertising. The Progressive TV ads that feature National Football League quarterbacks have proven to be an extremely effective marketing strategy. CMO Jeff Charney applauded working with “One-Take Bake” Baker Mayfield of the Cleveland Browns. The insurer’s chief marketing officer Jeff Charney discussed the success of the Progressive TV ads. He praised Mayfield for the sports marketing appeal he brought to the advertising. Moreover, with the Browns still in the NFL playoffs, the insurer only predicts that it will enjoy additional great ad spots…

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Progressive offers Thanksgiving turkey insurance protection plan at Whole Foods

Thanksgiving Turkey Insurance - Turkey in oven

The grocery chain and insurer have teamed up to help customers protect their holiday meal this year. The Whole Foods grocery chain is working with Progressive to offer customers a Thanksgiving turkey insurance plan. The idea behind this coverage is to help protect against having the central part of the meal go wrong. The two companies are working together in this unique and somewhat odd combination. This Thanksgiving turkey insurance will be available exclusively for the one dish for this single celebration. Therefore, even if a family member brings a…

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Pandemic-reduced Progressive auto insurance rates are getting hiked

Progressive auto insurance rates - money

As more drivers head back out onto the road again, the insurer is increasing the cost of coverage again. When the pandemic hit, sending drivers across Illinois home and leaving their cars in their driveways, Progressive auto insurance rates were lowered by about 10 percent. That said, drivers are heading back out again, and their premiums are also starting to rise. The insurer is increasing its rates by 4.2 percent for the majority of its customers in Illinois. The new Progressive auto insurance rates were filed with the Illinois Department…

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Progressive life insurance may be a future move, says CEO

Progressive life insurance - Doors - Future

The insurer is looking into moving into a new market as the CEO says there is “more to come.” It may not be too long before Progressive life insurance becomes a product available to consumers in the United States. Though the move is far from confirmed, the insurer’s CEO has indicated that it is being considered. “We actually are considering that,” said Tricia Griffith, chief executive officer, when asked about the potential for Progressive life insurance in the future. “We have a life-insurance company filed in Ohio. More to come…

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Progressive Insurance company ads demonstrates shift from pandemic

Insurance company ads - Mask - Question mark

Companies across many industries have seen their advertising transformed due to the crisis. Advertisers are keeping a close watch on the mood of the country and Progressive insurance company ads are a direct reflection of the shift caused by the pandemic crisis. The insurer, like the other biggest brands across the nation, is seeking the right tone. A number of weeks ago, Progressive Corp’s advertising team got together to develop insurance company ads showing the company’s pitchwoman, Flo, running from a bowling alley to assist someone whose car was damaged…

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Has Progressive Insurance fallen out of love with Flo?

Progressive Insurance ad

The nationwide insurer has launched a new marketing campaign in which the beloved mascot was notably absent. Progressive Insurance recently launched a whole new marketing campaign from which Flo, the company’s fictional salesperson/mascot, was left out. That character has been included in nearly every campaign since 2008. This has left some people to wonder whether or not the insurance company is testing the waters without her. The new Progressive Insurance campaign has adopted a new style and angle. It was humorously designed to reflect a trend exceptionally familiar to millions…

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Progressive motorcycle insurance gives Flo a makeover

Progressive motorcycle insurance

We may be used to seeing her in her apron and bubbly attitude, but this Flo has attitude. In the latest ads for Progressive motorcycle insurance, Flo – the iconic ad character – has taken on a whole new look. The actress and comedian who plays Flo, Stephanie Courtney, has traded her apron for a tough new look. The tongue-in-cheek print campaign features Flo donning new rider gear to go with her new attitude. The Progressive motorcycle insurance campaign was designed by Arnold Worldwide. He worked with Buffalo Art Co…

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