Tag: progressive insurance

Progressive life insurance may be a future move, says CEO

Nordstrom
Progressive life insurance - Doors - Future

The insurer is looking into moving into a new market as the CEO says there is “more to come.” It may not be too long before Progressive life insurance becomes a product available to consumers in the United States. Though the move is far from confirmed, the insurer’s CEO has indicated that it is being considered. “We actually are considering that,” said Tricia Griffith, chief executive officer, when asked about the potential for Progressive life insurance in the future. “We have a life-insurance company filed in Ohio. More to come…

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Progressive Insurance company ads demonstrates shift from pandemic

G. Turner
Insurance company ads - Mask - Question mark

Companies across many industries have seen their advertising transformed due to the crisis. Advertisers are keeping a close watch on the mood of the country and Progressive insurance company ads are a direct reflection of the shift caused by the pandemic crisis. The insurer, like the other biggest brands across the nation, is seeking the right tone. A number of weeks ago, Progressive Corp’s advertising team got together to develop insurance company ads showing the company’s pitchwoman, Flo, running from a bowling alley to assist someone whose car was damaged…

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Has Progressive Insurance fallen out of love with Flo?

Marc
Progressive Insurance ad

The nationwide insurer has launched a new marketing campaign in which the beloved mascot was notably absent. Progressive Insurance recently launched a whole new marketing campaign from which Flo, the company’s fictional salesperson/mascot, was left out. That character has been included in nearly every campaign since 2008. This has left some people to wonder whether or not the insurance company is testing the waters without her. The new Progressive Insurance campaign has adopted a new style and angle. It was humorously designed to reflect a trend exceptionally familiar to millions…

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Progressive motorcycle insurance gives Flo a makeover

Julie Campbell
Progressive motorcycle insurance

We may be used to seeing her in her apron and bubbly attitude, but this Flo has attitude. In the latest ads for Progressive motorcycle insurance, Flo – the iconic ad character – has taken on a whole new look. The actress and comedian who plays Flo, Stephanie Courtney, has traded her apron for a tough new look. The tongue-in-cheek print campaign features Flo donning new rider gear to go with her new attitude. The Progressive motorcycle insurance campaign was designed by Arnold Worldwide. He worked with Buffalo Art Co…

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Progressive to launch new app to help drivers save money on auto insurance

S.Vagus
usage based insurance dashboard

New app will work in tandem with insurer’s Snapshot program Progressive Insurance has begun developing a new pilot mobile application that may allow drivers to earn discounts on their auto insurance coverage. The insurer has chosen Censio to develop the software for the new mobile application, which will be based on Progressive’s usage-based insurance program, called Snapshot. This type of insurance coverage is becoming more popular among consumers, especially as they look for ways to save money on the coverage they have. Usage-based auto insurance continues to attract more interest…

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