Insurance Marketing

Insurance marketing steps for using big data

Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for…

Study shows online purchases of life insurance on the rise

The results of a study performed by the LIFE Foundation and LIMRA have indicated that Americans – particularly those in younger age groups – would…

Social media plays may play a role in determining insurance rates in the future

Social media has had a noticeable impact upon society. Many rely on social networks to stay in touch with friends and family, but businesses also…