The ex-officials have taken on a private campaign to encourage Americans to sign up for coverage.
Former Obama administration officials are working together once again to support health insurance enrollment under the Affordable Care Act.
The open enrollment period starts on November 1 but the Trump administration has slashed the advertising budget.
With less money to spend on advertising regarding health insurance enrollment, former Obama administration officials are concerned that fewer Americans will be reached. The marketing campaigns are often the first step Americans have toward informing themselves regarding their health care needs. In order to help compensate for the reduction in the Affordable Care Act’s advertising budget, former Obama administration officials are taking it upon themselves to reach out to Americans and offer them the information they need.
This health insurance enrollment campaign is also meant to overcome cutbacks to organizations designed to support sign-ups.
The Trump administration has also cut into the budget previously designated for grants to other organizations responsible for assisting people signing up for their health plans. Despite the fact that the Republicans have been unsuccessful in repealing and replacing the Affordable Care Act, President Trump continues to insist that the health care law is a “disaster.”
To make sure Americans continue to be able to inform themselves about the Affordable Care Act and make the right choices for themselves and their families, the former Obama administration officials privately launched a new campaign. The campaign began this week and placed its main focus on providing young adults with usable and accurate information. The goal is to encourage them to enroll in government-backed health insurance plans. The subsidies available to these Americans can help to counterbalance the rising health plan premiums and the former Obama administration officials are hoping to make sure young adults are aware of this.
Lori Lodes and Joshua Peck are leading the way in this health insurance enrollment campaign. They were responsible for outreach and enrollment efforts during former President Obama’s second term. Also taking part in this campaign are Andy Slavitt, who previously ran federal health insurance programs, as well as activist celebrities such as Bradley Whitford and Alyssa Milano, social commentator Van Jones, and Mario Moilna, a veteran of the insurance industry.