Author: Julie Campbell

Julie Campbell has been writing professionally for over 15 years, following a brief career in the insurance industry, in which she took emergency claims while guiding and supporting policyholders through some of the most difficult moments in their lives. Today, she reports on the latest stories and most recent news in the insurance industry, with a particular focus on how current events are impacting everyday people. Follow Julie Campbell on Google+

Allstate eases delivery driver insurance terms in Oklahoma

Julie Campbell
Delivery Driver Insurance - Person driving car

As the need for reliable deliveries skyrockets, those using personal vehicles enjoy loosened coverage rules. Allstate has voluntarily relaxed its regulations for delivery driver insurance for individuals using their personal vehicles for commercial reasons, said the Oklahoma Insurance Commissioner. The goal is to make it easier for people to receive food and medicine during the COVID-19 outbreak. The Oklahoma Insurance Department has stated that Allstate alerted regulators of its decision. The insurer wanted to ensure that delivery driver insurance was in place. This way, workers would be properly covered when…

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Local Search SEO for Agents Part 5: How to Reader Optimize Your Insurance News

Julie Campbell
Reader Optimize - Woman looking at phone whie sitting at a counter

It’s time to discover how to make sure your customers are interested enough to click and read. Knowing how to reader optimize your local insurance news articles will help you to know that your target readers will be interested in what you have to say. Last week, in Part 4, you learned local SEO basics, to appeal to search engines. Now that your articles are in front of your reader, you need to get them to click, read, and come back for more! In essence, you need to make sure…

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Local Search SEO for Agents Part 4: Local SEO Basics for Online

Julie Campbell
Local SEO Basics - Search Engine Optimization

Search engine optimization isn’t what it used to be, so discover the keywords to use and how. Now that you know how to write insurance news (from last week’s part 3 in this series), it’s time to learn local SEO basics. This will help to make sure your content is speaking to search engine algorithms to be sure it will be seen by your target audience. This practice used to mean jamming keywords into the content as much as possible…times have changed. As the top search engine, ranking well on…

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Coronavirus insurance losses span several industry sectors

Julie Campbell
Coronavirus insurance losses - vendors wearing masks

COVID-19 is affecting businesses and consumers with various types of coverage to protect them. Coronavirus insurance losses are could prove to be quite high, as the industry starts to take a look at how many of its sectors could be implicated. The illness has already disrupted the lives of millions by infecting tens of thousands of people. China has already experienced significant economic implications from COVID-19 as many large businesses including Disney’s parks in Shanghai and Hong Kong, Starbucks, McDonald’s, Apple, Pizza Hut, and KFC have all closed locations there.…

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Local Search SEO for Agents Part 3: How to Write Local Insurance News

Julie Campbell
Write Local Insurance News - Person Tying on Computer

Knowing the facts is only the first part of what you’ll need to begin writing your articles. It’s time to start learning how to write local insurance news in order to draw readers and give them something of value. Over the last couple of weeks, we’ve already discussed the reasons that local search SEO can help your insurance business and what you’ll need to get started. Once you understand why you’re doing it and have the tools in place to get going, you need content! Of course, if you don’t…

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Local Search SEO for Agents Part 2: How to Get Started in Local Insurance News

Julie Campbell
Insurance News - News on Mobile

Launching and maintaining requires readily available and highly affordable online tools. As was discussed in Part 1 of this series, creating a local online news content can open you up to substantial new business opportunities. To get started, there are some tools and resources you will need. Fortunately, these are all easy to obtain, inexpensive and are not complicated. Once you’ve laid the groundwork, you’ll become a resource to current and prospective customers. To get started in local insurance news, there are a few things you will need and certain…

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Local Search SEO for Agents Part 1: Why use local insurance news to increase your visibility?

Julie Campbell
Local insurance news - Person using laptop

All too many agents are missing the opportunity from this straightforward online marketing technique. Local insurance news is a simple and highly affordable way to increase an agent’s visibility to consumers in their specific geographic locations. At the same time, if you are like most agents, the odds are that you’re not yet using it, or you’re not using it to its fullest capacity. It uses the potential of local search SEO to work with Google’s algorithms and boost exposure. Keeping a steady stream of local insurance news on your…

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