Tag: social media marketing

Using social media marketing for insurance agencies

Julie Campbell
Insurance Social Media Marketing

Owners and agents need to embrace the latest techniques to stay ahead. The owners of insurance agencies, and the agents who work within them, are discovering that in order to survive and keep ahead of the competition, the latest techniques and technologies are required, and this includes the use of social media marketing. This doesn’t simply mean that a profile should be created on a social networking platform, but that a presence should be established in many places, and that followers should be provided with regular updates and relevant information…

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Facebook clashes with employers over passwords and user accounts

Marc

Facebook is a majorly successful social network. Hundreds of thousands of people use the network each day to share information with their friends and participate in various online communities. The network is also popular amongst businesses, though not in the same way as it is with consumers. To many businesses, Facebook is a tool for social media marketing. It can be used to market to a specific demographic, or to investigate a potential hire. The latter purpose is becoming more commonplace, and Facebook is looking to put an end to…

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Progressive Insurance joins Electronic Arts in adding the brand to The Sims Social on Facebook

Julie Campbell

Progressive Insurance has partnered with Electronic Arts Inc., in a collaboration that will add sparkly unicorns to The Sims Social™ in order to make a branded quest available to the millions of individuals who play the social game. This is the first time that The Sims Social has included a branded quest into the game, but it will not be changing the gameplay itself. According to the media manager from Progressive, Chris Scott, “We wanted to make a quest that was fun and rewarding, but didn’t jeopardize the integrity of…

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NRMA Insurance uses QR code for music-based promotion in bus shelters

H. Cutner
qr codes used in insurance marketing

  Innovative QR Code Campaign by NRMA Insurance Engages Consumers and Highlights Unique Coverage Benefits NRMA Insurance has launched its latest campaign, which uses QR code technology to help engage mobile device using consumers and encourage them to learn more about the car coverage products available from the insurer. The campaign is running in Australia, with a barcode posted on bus shelter ads, such as the one located in Sydney just outside the Wynyard Station. The shelter itself has been fitted with stereo speakers, which are connected to the use…

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What does reputation insurance have to offer?

Nordstrom

Both individuals and companies run the risk of having malicious statements made about them in the social media, online forums, websites, along with growing mobile commerce trends as well as blogs, and as this is the case, they may benefit from purchasing insurance coverage that has been designed to protect their reputation on the internet. However, at the same time, these individuals and companies may wonder whether or not this coverage will indeed be worth their while. Many people would argue that because reputation is a person or business’s most…

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Insurance agents advised to create customer contact with social media tools

Marc

Social media and mobile commerce are becoming increasingly popular among business owners and insurance agents are being advised not to miss the lesson that has been learned by more than half of all business owners already. According to a survey called SB Authority Market Sentiment Survey, performed by Newtek Business Services, The Small Business Authority, which has more than 100,000 business accounts in its portfolio – 2,200 of which were polled – 57 percent of business owners are already working to bring in new customers through the use of social…

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GEICO launches Facebook app to connect with consumers

S.Vagus

With the nation’s health insurance system soon to become electronic, other insurance industries are attempting to establish their digital presence in the hopes of connecting with consumers. GEICO Insurance has long enjoyed a formidable presence on the Internet, even before the so-called “digital gold rush.” The auto insurer is looking to further its reach, however, and has launched a new application on Facebook titled “GEICO Shortcuts.” The app will help GEICO customers find policies through the social network. Facebook has been targeted by the insurer due to its dramatic and…

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