Has Progressive Insurance fallen out of love with Flo?

Progressive Insurance ad

The nationwide insurer has launched a new marketing campaign in which the beloved mascot was notably absent. Progressive Insurance recently launched a whole new marketing campaign from which Flo, the company’s fictional salesperson/mascot, was left out. That character has been included in nearly every campaign since 2008. This has left some people to wonder whether or not the insurance company is testing the waters without her. The new Progressive Insurance campaign has adopted a new style and angle. It was humorously designed to reflect a trend exceptionally familiar to millions…

Read More

Progressive motorcycle insurance gives Flo a makeover

Progressive motorcycle insurance

We may be used to seeing her in her apron and bubbly attitude, but this Flo has attitude. In the latest ads for Progressive motorcycle insurance, Flo – the iconic ad character – has taken on a whole new look. The actress and comedian who plays Flo, Stephanie Courtney, has traded her apron for a tough new look. The tongue-in-cheek print campaign features Flo donning new rider gear to go with her new attitude. The Progressive motorcycle insurance campaign was designed by Arnold Worldwide. He worked with Buffalo Art Co…

Read More

Insurance news made as Progressive launches campaign with no Flo

Progressive Insurance news Flo

The latest ads from the insurer are concentrating on values instead of the typical discount focus. The mental image that is called up when thinking about Progressive typically includes Flo, the perky sales clerk who has become the company mascot, though this is not the case in the latest insurance news relating to the insurer’s marketing campaign. The light hearted ads from the insurer have become a signature advertising style. That said, the latest campaign is making insurance news by breaking with their tradition and implementing a much more serious…

Read More

Progressive Insurance joins Electronic Arts in adding the brand to The Sims Social on Facebook

Progressive Insurance has partnered with Electronic Arts Inc., in a collaboration that will add sparkly unicorns to The Sims Social™ in order to make a branded quest available to the millions of individuals who play the social game. This is the first time that The Sims Social has included a branded quest into the game, but it will not be changing the gameplay itself. According to the media manager from Progressive, Chris Scott, “We wanted to make a quest that was fun and rewarding, but didn’t jeopardize the integrity of…

Read More

Adweek’s “Brand Genius” Marketer of the Year award honors Progressive Insurance CMO

The coveted Brand Genius award for 2011, formerly known as the Marketer of the Year award, presented by Adweek, has been given to the chief marketing officer of Progressive Insurance, Jeff Charney. The marketing and advertising industry trade publication names the winner of the award based on honoring the “brands that shape our culture and the individuals who catapult them to success.” After being named for the award, Charney said that he was honored to be able to accept it on behalf of the entire company, and was pleased that…

Read More