online insurance marketing Archives

Tips on Improving an Insurance Agents Business in the Year 2013

February 10, 2013April 14, 2014 Guest Author

Insurance Agents…time to dust off the ol’ website! This year most insurance agency owners must take a few steps to ensure that they stay ahead of their competitors in the market. This article aims at discussing five of the crucial steps that will help an insurance agent site retain their old customers and attract new ones in the year 2013. Modernizing the Insurance Website One must remember that the customers will always want to get acquainted with an agent who can present themselves in a better way. The appearance of…

Insurance industry social media engagement strategy performances ranked by Unmetric

February 1, 2013January 31, 2013 Julie Campbell

The benchmarking company has now released the results of its ranking in a new report. The social media benchmarking company, Unmetric, has just released its latest report which details the performance of companies in the insurance industry in terms of their achievements on social networks. The primary focus of this ranking was on Facebook, Twitter, and YouTube performance. The insurance industry report from Unmetric was called “Who’s Covered? Insurance Social Media Showdown” and it determined which insurers established the most meaningful Facebook, YouTube and Twitter presences through the assessment of…

GEICO launches Facebook app to connect with consumers

October 29, 2011 S.Vagus

With the nation’s health insurance system soon to become electronic, other insurance industries are attempting to establish their digital presence in the hopes of connecting with consumers. GEICO Insurance has long enjoyed a formidable presence on the Internet, even before the so-called “digital gold rush.” The auto insurer is looking to further its reach, however, and has launched a new application on Facebook titled “GEICO Shortcuts.” The app will help GEICO customers find policies through the social network. Facebook has been targeted by the insurer due to its dramatic and…

Social media plays may play a role in determining insurance rates in the future

July 9, 2011 Nordstrom

Social media has had a noticeable impact upon society. Many rely on social networks to stay in touch with friends and family, but businesses also make use of the social sphere. While companies are quick to establish their own presence on social sites, employers have taken to reviewing the sites of their potential workers to determine whether or not the information they provided during the application process is true. This trend is growing in popularity, and even insurance companies have taken up the practice. There are a number of factors…