Tag: marketing strategy

Jason Bateman’s State Farm Batman Parody Brings Humor and Star Power to Advertising

Angela Linders
state farm new tv commercial

Bateman Meets Batman in a Creative Spin on Heroics Jason Bateman has donned many hats in his illustrious career, from a money-laundering family man in Ozark to a sly fox in Zootopia. But his latest role takes a more tongue-in-cheek turn. The Emmy-winning actor stars in a new State Farm commercial where he humorously parodies Batman—but with a twist. Playing the hilariously ineffective “Bateman,” his version of the caped crusader might have all the gadgets, minus the charisma (or effectiveness). The ad reimagines Gotham City with Bateman zipping around on…

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From Insurance to Marketing: How to Save Your New Business Money

Guest Author

The world’s most successful entrepreneurs understand the importance of saving every penny possible in business. It doesn’t matter if you’re running a home-based start-up or an international organization; it is crucial to adopt a frugal mindset to enjoy substantial revenue and growth. If you are new to an industry, you are likely eager to maximize your finances to avoid money issues and generate a healthy profit margin. Knowledge is power when it comes to business, which is why you should read the following advice on how to save your new…

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Insurance marketing steps for using big data

Julie Campbell
Insurance Marketing

Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for marketing your insurance business, actually using it to its best advantage can feel like quite the mystery and many agents and agencies can feel overwhelmed. A recent survey has indicated that many insurance marketers are not managing their data for optimal growth potential. This isn’t just a problem that is exclusive to insurance industry. The Direct Marketing Association (DMA) and Neolane conducted a survey and…

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