The online insurer is using this move to take itself into an entirely new coverage space. Lemonade pet insurance launched this week, taking the company into a new product category. This represents the company’s first step into a new vertical since 2016 when it first began offering its renters and homeowners insurance policies. Nearly three quarters of the company’s current policyholders are also pet owners. Approximately 70 percent of existing customers with the insurer own animals. That said, only about 1 to 2 percent of owners in the United States…
Read MoreLemonade pet insurance launches for the first time
