Uber Technologies has embarked on a six-figure advertising marathon in New York, targeting lawmakers to address the tangled mess of the state’s insurance markets. With the insolvency of the city’s largest taxi insurer looming as one of the key culprits, Uber’s campaign is both a strategic and high-stakes move. Here’s what you need to know about this complex dance between tech, transportation, and insurance reform. What’s Driving Uber’s Big Ad Spend? Rising insurance costs have become a thorn in the side of Uber and its drivers in New York, one…
Read MoreUber’s Multifaceted Push for New York Insurance Reform
