Tag: health insurance marketing

Illinois looks to raise awareness of health insurance exchange

Logan B.
Health Insurance Illinois

Federal grant to help popularize state health insurance exchange Last week, Illinois received a $115 million federal grant designed to help the state build and promote a functioning health insurance exchange for residents. The exchange is a mandatory part of the Affordable Care Act, which rules that all states must have a working exchange in place by 2014. Several states have opted to oppose this provision of the controversial health care law, in which case the federal government has taken the responsibility of establishing an exchange program in these states.…

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Individual health insurance market gives healthcare reform a boost

Julie Campbell

CIGNA, the health insurance company, has launched an ad campaign for $25 million that is geared toward strengthening its business in the individual market. According to the Wall Street Journal, individual policies comprise only between 1 and 2 percent of CIGNA’s current revenue. The majority of the insurer’s profits are from insurance that is employer-based. However, as a result of the new healthcare reform laws, individual markets are about to become significantly more lucrative. In fact, the Congressional Budget Office (CBO) has projected that by the year 2019, there will…

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Social media plays may play a role in determining insurance rates in the future

Nordstrom

Social media has had a noticeable impact upon society. Many rely on social networks to stay in touch with friends and family, but businesses also make use of the social sphere. While companies are quick to establish their own presence on social sites, employers have taken to reviewing the sites of their potential workers to determine whether or not the information they provided during the application process is true. This trend is growing in popularity, and even insurance companies have taken up the practice. There are a number of factors…

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