Live Insurance News

Insurance marketing display ads are more effective than television

August 26, 2014August 25, 2014 H. Cutner

A recent report has shown that they are nine times more effective in terms of brand awareness. As insurance marketing techniques are being considered, a recent discovery made by Rocket Fuel might help insurers to make the most effective choices for their needs when their goals are to boost their brand awareness. The research determined that display advertising is nine times more successful than television. Within the research, Rocket Fuel found that digital display advertising for insurance marketing is much better at forming immediate brand awareness for life and auto…

Insurance marketing spending war is easing

March 28, 2014March 25, 2014 G. Turner

The battle between Allstate and Geico over ads now appears to be cooling down. There has been an insurance marketing war going on between Allstate and Geico in terms of spending on ads, but now after two years of increases that have been in the double digits, it is now being reported that the later of those insurers had boosted its ad spend by only 5 percent in 2013, to reach $1.75 billion. At the same time, Allstate Corp. is also slowing its rate of spending on the ads that…

Insurance technology is taking a step toward becoming more personable

March 26, 2014March 24, 2014 S.Vagus

Insurers are beginning to focus on the world of mobile applications Insurance companies are beginning to look to technology in order to help them connect with consumers. While many insurers have turned to social media in order to increase their engagement, having a presence on sites like Twitter and Facebook is no longer considered adequate. As such, many companies have begun to develop and release their own mobile applications in order to appeal more effectively to consumers that are becoming heavily reliant on smartphones and tablets. Apps may be able…

Auto insurance rates are headed up due to claims and litigation

February 19, 2014February 26, 2014 G. Turner

The drivers in Louisiana are familiar with rising premiums, and now they are given another reason why. An auto insurance rates study has added some confirmation for residents in Louisiana who have been wondering why their premiums have been steadily rising and are now continuing to do so. The study didn’t necessarily discover anything new but it did prove what had previously been believed. What it found was that in a state where the auto insurance premiums are recognized as among the highest in the country – particularly in Baton…

Mobile auto insurance honor handed to GEICO

December 13, 2013December 10, 2013 H. Cutner

An independent research firm has said that the insurer’s smartphone functionality tops the ranks. According to Forrester Research, when it comes to mobile auto insurance functionality, GEICO is leading the way in the industry and is providing the best overall customer experience. Considering the importance of smartphones and cell phones in our lives, this is an important statement. The November 2013 report has been released by Forrester Research to include their 2013 U.S. Mobile Insurance Functionality Rankings. They determined that when it came to the performance of mobile auto insurance…