The two ’30 Rock’ co-stars reunited in this celebrity studded insurance company campaign. Allstate Mayhem has returned and in the latest ads, a new character has been added to the mix. The Mayhem character has become a staple in the insurance company’s ads for almost 10 years. Now, the Allstate Mayhem character, known for wreaking havoc in home and auto owners’ lives, has a new nemesis. Tina Fey has jumped into the insurance company’s ad campaign. This represents the first time one of the Mayhem campaigns has included a celebrity…
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Allstate Mayhem campaign launches 2018 with a fresh new start
The nationwide insurance company launched a multichannel campaign for its Allstate Sugar Bowl. The 2018 Allstate Sugar Bowl started the new year with both tradition and a new Allstate Mayhem campaign to get things going in a fresh new way. The insurance company brought a whole different form of omnichannel marketing to the table as viewers pondered their own resolutions. Allstate Insurance worked with the Leo Burnett Chicago creative agency for the campaign. The Allstate Mayhem character is turning over a new leaf within this marketing campaign. It is a…
Read MoreAllstate Insurance looking to grow in Florida
Parts of Florida may see a small economic boost in Jobs. Allstate Insurance Company wants to expand its presence there and open around 50 new agencies. They’re estimating about 130 new jobs across the state would be created by this addition of offices. This is a big move for the insurance company that just six years ago dropped more than 95 thousand policies, and began scaling back the private property policies (in Florida). They based their decision to expand their agencies because of the huge growth in the north Florida…
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