Having been in the position since 2010, he expects his last day to be in January 2022.
Progressive Insurance CMO Jeff Charney has announced that he will be retiring from his position at the company at the start of next year.
Charney has been Chief Marketing Officer for the insurer since 2010 and is leaving time for a successor.
The early announcement of the Progressive Insurance CMO is making it possible for the company to take its time to find the right successor for the job. Charney expects to retire in January 2022 but is leaving the specific date flexible to allow his replacement to be found and to make sure that the transition is as seamless as possible.
“Jeff and I have been talking about this for a few years. He wanted to leave at the top of his game, and I’m so glad he’s able to do just that,” said Tricia Griffith, Progressive President and CEO. “He’s a true pioneer in the industry with a proven track record of results through creative disruption, and his marketing leadership over the past decade will have a lasting impact on Progressive’s brand, culture, and Marketing team. Jeff’s strategic efforts have positioned us extremely well, and together, he and I will ensure we find the right leader to continue our brand’s momentum and trajectory for the future.”
Charney is confident that the company is ready for a successful new Progressive Insurance CMO.
According to Charney, his choice to retire wasn’t easy, and it was a “heartfelt one.” He explained that “the timing just feels right” for moving on to the next part of what he will be doing in his life. “Our proven Marketing team has weathered countless challenges over the past decade, however, seeing how effective they were in navigating through the world’s largest crisis—COVID-19—makes me even more confident in the timing of my decision.”
He expressed his confidence that the entire marketing team is strong and ready to embrace a new head. He shared his pride in the team and the brand as a whole, and in the characters that they’ve created together to market the company and its products. He acknowledges that there is still quite a bit to do before he can step down from his current position. However, he expressed that he feels ready for completing what must be done over the next year so that a successor can take over the role of Progressive Insurance CMO in 2022 and beyond.