Live Insurance News

Allstate Mayhem campaign launches 2018 with a fresh new start

January 2, 2018December 30, 2017 Julie Campbell

The nationwide insurance company launched a multichannel campaign for its Allstate Sugar Bowl. The 2018 Allstate Sugar Bowl started the new year with both tradition and a new Allstate Mayhem campaign to get things going in a fresh new way. The insurance company brought a whole different form of omnichannel marketing to the table as viewers pondered their own resolutions. Allstate Insurance worked with the Leo Burnett Chicago creative agency for the campaign. The Allstate Mayhem character is turning over a new leaf within this marketing campaign. It is a…

New Year’s resolutions that lower your risk of a home insurance claim in 2018

December 29, 2017January 4, 2018 Logan B.

Some of the changes people put off could make a bigger difference than they realize. A new year often offers a natural opportunity for people to get a fresh start and improve areas of their lives to reduce the risk of home insurance claims, better their health or take greater social responsibility. 2018 presents a great chance for homeowners insurance policyholders to improve their safety. Many people can either reduce their risk of having to make home insurance claims or can make their claim filing much easier by taking any…