CIGNA, the health insurance company, has launched an ad campaign for $25 million that is geared toward strengthening its business in the individual market. According to the Wall Street Journal, individual policies comprise only between 1 and 2 percent of CIGNA’s current revenue. The majority of the insurer’s profits are from insurance that is employer-based. However, as a result of the new healthcare reform laws, individual markets are about to become significantly more lucrative. In fact, the Congressional Budget Office (CBO) has projected that by the year 2019, there will…
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Enroll America embarks on a crusade to raise awareness of health insurance
With election year rapidly approaching, the issue of health care is getting more attention. While reform of the health care system is already well underway, few may be aware of their eligibility for federal health insurance programs. In an effort to raise awareness, Enroll America, a nonprofit consumer advocacy group, is embarking on a new campaign to help people understand the working of the new health care system and how they might be able to receive affordable insurance coverage. The campaign brings together a multitude of hospitals, insurance companies, pharmaceutical…
Read MorePalm Beach County seeks to help the uninsured find coverage
Those without insurance are at a heightened risk of being unable to pay for medical treatment that could save their lives. In years past, the issue has been well documented but few lawmakers have made moves to find a solution. The Affordable Care Act was meant to remedy the problem by expanding people’s access to insurance coverage. However, in Palm Beach County, Florida, the County Commission is calling for more aggressive action to be taken to ensure that state residents have access to the coverage they need. This week, the…
Read MoreThe cost of health insurance for low income families
Although the Affordable Healthcare for America Act by the Obama administration was created in order to make certain that a larger number of Americans will have access to health insurance, many are finding that the premiums are still too costly to be able to afford them. The Act has already gone through some significant improvements since its first creation, especially in terms of Medicare, as it has assisted in lowering those costs. That said, many Americans are still struggling to afford their current health insurance rates or remain without any…
Read MoreCalifornia legislators toil over bill that could give insurance regulators increased authority
California lawmakers have been embroiled in a legislative battle over the authority of the state’s insurance regulators. Earlier this year, legislation was introduced that would expand the power of regulators and give them full authority to deny or approve insurance rate increases from the state’s insurance companies. Under the law, regulators would be able to deem rate increases unjustified and excessive with minimal information to back up their determination. This legislation has attracted its fair share of opponents, but the bill’s supporters say that the state must be able to…
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