Allstate made the most talkworthy insurance marketing campaign

Insurance marketing campaign - chalkboard - Services

The video game industry and the insurance industry portion of financial services marketed successfully. The most talkworthy insurance marketing campaign was created by Allstate, which beat out all other campaigns in the financial industry. At the same time, PlayStation accomplished the same thing within the video game industry. This, according to a recent analysis by Engagement Labs. These companies created the campaigns about which people were talking the most. The MIT Sloan Management Review published analytics demonstrating the way in which discussions with friends, family and coworkers are a driving…

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NAFE Includes Allstate among Top Companies for Executive Women

Executive Women - Women in Senior Role

The insurance giant has been honored for its strong focus on encouraging women in senior roles. Allstate has received a considerable honor from being included on the list of the 2019 NAFE Top Companies for Executive Women. This title was given by the National Association for Female Executives (NAFE). The companies on this list prove a strong focus on best practices for women in upper level positions. Companies designated as Top Companies for Executive Women by NAFE are those demonstrating effectiveness in practices supporting women as they rise to senior…

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Allstate CEO Tom Wilson says ridesharing will upend the auto insurance industry

Allstate CEO - car insurance

Ride hailing and car sharing programs have changed transportation and are now changing coverage. Allstate CEO Tom Wilson explained that the auto insurance industry should expect some substantial changes due to ridesharing companies. These services have altered the way that vehicles are used so that they are no longer defined by auto products. The interview was reported from CES 2019 by a Cheddar article. In it, the Allstate CEO underscored the change ride hailing and car sharing services have made to personal transportation. That said, traditional auto insurance products don’t…

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Camp Fire lawsuit filed against PG&E

camp fire lawsuit - wildfire

Insurance claims for the record breaking wildfire have now reached billions of dollars. Three major insurance companies have filed a Camp Fire lawsuit against PG&E as a result of the billions of dollars in claims they are expecting. The lawsuit is only the latest major challenge PG&E faces due to the massive Californian wildfire. The insurance companies that have each filed a Camp Fire lawsuit against PG&E include Allstate Insurance Co, State Farm, and USAA. PG&E has already confessed that it was aware of a high voltage transmission tower close…

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2019 Military Friendly Employers list ranks Allstate in second place

Allstate Insurance Military Friendly Employers list

This is the third consecutive year the company has received this important distinction as an employer. Allstate Insurance has received the second spot on the 2019 Military Friendly Employers list. It has received this honor once again in recognition for its efforts to hire, train, develop and retain both military veterans and their spouses. Allstate Insurance has long made active efforts to maintain and build its military and veterans programs. The Allstate insurance company has received recognition as a Military Friendly Employer for three consecutive years. The insurer maintains several…

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Allstate Foundation Purple Purse awards $1.25 million to its cause

Allstate Foundation Purple Purse - Fundings - Money

The insurer’s foundation supports programs empowering victims of domestic violence and financial abuse. The Allstate Foundation Purple Purse initiative recently announced it was awarding $1.25 million to Moving Ahead grants. This effort supports coalitions against domestic violence and that support victims of domestic violence. The grants provide funding to coalitions that provide much-needed support to survivors. Through the Allstate Foundation Purple Purse initiative, the grants to coalitions financially empower resources supporting more than half a million domestic violence survivors. In this way, they have the assistance they need to break…

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Allstate pay per mile insurance rolls out for New Jersey drivers

Pay per mile insurance - Speedometer - Miles

The Milewise program makes it possible for low-mileage drivers to pay based on their usage. New Jersey drivers now have a new pay per mile insurance policy available from Allstate. The auto insurance company has rolled out Milewise in the state. This insurance policy is designed to appeal to drivers who don’t go very far in their vehicles. The Allstate Milewise pay per mile insurance policy allows drivers to reduce their coverage expenses by driving less. The less these motorists use their vehicles, and the shorter the distances they travel,…

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