State Farm rolls out insurance plan strategy for more personalized quotes

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State Farm rolls out insurance plan...
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The insurer lets consumers use a spectrum of options for the purpose of covering individual needs. State Farm recently launched an advertising campaign for its new Personal Price Plan insurance plan strategy aimed at covering customers at a price specific to their coverage needs. The idea is that the consumer can obtain a personalized quote for precisely what they need covered. The campaign focuses on a range of different scenarios demonstrating how customers have options to control the price of their insurance plan based on their specific needs. The latest…

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