Both individuals and companies run the risk of having malicious statements made about them in the social media, online forums, websites, along with growing mobile commerce trends as well as blogs, and as this is the case, they may benefit from purchasing insurance coverage that has been designed to protect their reputation on the internet. However, at the same time, these individuals and companies may wonder whether or not this coverage will indeed be worth their while. Many people would argue that because reputation is a person or business’s most…
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Reputational risk a growing concern for companies and insurers
In the advent of social media, a person’s reputation is beginning to play a much more important role in the world of business. A new trend has been born in the insurance industry in the form of reputational risk. This risk is most apparent in companies that have had their reputations damaged by some sort of incident that caused consumer backlash. Companies with bad reputations tend to fare poorly in their given industry, as consumers often steer clear of such companies. In some cases, this avoidance can mean the end…
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