Commentators, reviewers, bloggers and other are now exposed to many unexpected risks. A growing number of insurers are now offering special social media influencer insurance products and packages to help online personalities to cover themselves against several risks. This new form of coverage is meant to protect influencers against their unique liability exposure. Coverage through social media influencer insurance is a new form of solution for that industry. It moves beyond the traditional forms of business coverage which don’t quite represent the types of risk faced by those writing and…
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Grumpy Cat’s owner faces income loss risk without social media insurance
In the absence of coverage for animal influencers, owners risk financial losses when their pets die. Following the death of Grumpy Cat, the lack of a niche social media insurance product for animal influencers has fallen into the spotlight. As a result, the popular meme cat’s owner is at risk of some major financial losses. Under the law, a pet – even a social media influencer – is comparable to any other possession. Grumpy Cat left a fun and beloved legacy behind, along with a business that had been highly…
Read MoreCyber insurance now offered for protection against social media hackers
Facebook and Twitter account attacks are causing notable damage, but coverage is now available. A company in the United Kingdom has just released a first of its kind form of cyber insurance in order to help protect against hackers that break into Facebook and Twitter accounts. This social media coverage is the first of this nature in the U.K. The policy provides services that are geared specifically toward protecting against damage to a reputation, identity theft, and hijacked accounts. This has made insurance news across the country and around the…
Read MoreFacebook clashes with employers over passwords and user accounts
Facebook is a majorly successful social network. Hundreds of thousands of people use the network each day to share information with their friends and participate in various online communities. The network is also popular amongst businesses, though not in the same way as it is with consumers. To many businesses, Facebook is a tool for social media marketing. It can be used to market to a specific demographic, or to investigate a potential hire. The latter purpose is becoming more commonplace, and Facebook is looking to put an end to…
Read MoreConsumers being warned to protect their social media information from insurance companies
As social media becomes a popular tool for the insurance industry for investigating claims and, at times, pricing insurance policies, consumers are being warned to watch what information they share on their favorite networking platforms. A new study from the Paw Research Center, a market research and trend analysis firm, shows that the majority of adults in the U.S. (64%) have an active social media presence. The study finds that a scant few of these people have any knowledge on how to protect the information they share on these platforms…
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