Live Insurance News

Pet insurance is being used by employers to draw millennial talent

January 22, 2016January 20, 2016 Julie Campbell

A number of perks relating to the ownership of cats and dogs are also being used to retain that talent. Businesses that are hoping to appeal to talent in the millennial generation – and to retain them – are starting to offer employees benefits that include pet insurance and other perks that could attract animal owners. Stifel Equity Research data shows that nearly half the workforce will be made of that generation by 2020. Employees within this age group present a whole new range of challenges and needs which must…

Pet insurance is extremely unpopular in India

September 18, 2015September 16, 2015 Julie Campbell

According to recent figures, there are very few animal owners in the country who have purchased coverage. Pet insurance is a very unique type of coverage in that there are parts of the world where it has become exceptionally commonplace, and there are others where it has remained virtually nonexistent. India has fallen into that second category, as few owners have chosen to buy health insurance for their pets. This type of coverage helps to cover bills such as those for veterinary visits, medical treatments, surgeries, and even certain medications,…

Pet insurance policies from Hartville sold online through Target

August 7, 2015August 5, 2015 Julie Campbell

The insurer recently moved its headquarters to Akron, at a former Lockheed Martin facility. Hartville Pet Insurance Group has announced that it has now formed a new partnership with Target, in order to make it possible for customers to purchase health care policies for their pets on the retail giant’s website. The partnership has already begun, but the policies won’t become available until later this month. Starting late this month, customers who visit the Target website will be able to access information about various pet insurance policies from Hartville and…

Pet insurance in California now involves new disclosure rules

October 9, 2014October 7, 2014 H. Cutner

A new law within the state obliges insurers to explain their policy coverage very clearly to animal owners. California has now become the first state in the country to create regulations with regards to disclosure within the pet insurance industry, which is primarily unregulated up until this point. The bill was recently signed into law to ensure that consumers will know the coverage that they are buying. Governor Jerry Brown recently signed bill AB2056, making it into a law that states that pet insurance companies must provide animal owners with…

Pet insurance partnership begins between Petplan and AARP

September 16, 2014September 13, 2014 Julie Campbell

The insurer has now announced a new deal with the American Association of Retired Persons. Petplan and the American Association of Retired Persons (AARP) have been in negotiations for “many years” but the pet insurance company and organization with 38 million+ members has now come to their “first exclusive” multi-year marketing deal. The pet health insurance company revealed that its strategy together will go into effect in October. According to Chris Ashton, a co-founder of the pet insurance company (the other being his wife Natasha Ashton), being able to communicate…

Pet insurance is taking off in the United States

August 22, 2014August 19, 2014 Julie Campbell

At the same time that people are buying their own health plans, they are also looking into coverage for their animals. Although the health care reform has been in the headlines over the last little while, there has been a broader trend that has been affecting members of the family who don’t happen to be human, as pet insurance has been expanding across the United States. Pet health insurance is growing among individuals as well as among employers who want to attract talent with more benefits. There are a number…

Pet insurance bill in California could provide industry with regulation

August 6, 2014August 4, 2014 Julie Campbell

A new bill in front of the legislature in the state would help to tell customers exactly what coverage they have. Should a new bill that is currently before the California legislature pass, it will mean that pet insurance companies will be required to provide greater disclosure to their customers regarding what precisely will be covered by the policies that they have sold. This type of insurance policy is becoming increasingly popular but there has yet to be an industry coverage standard. Many dog and cat owners are finding that…