Mobile ad network, Mojiva, which has a specialty in cross-platform, “big idea” mobile commerce marketing strategy development and creation, has announced that it will be forming an mobile ad campaign with multiple executions for American Family Insurance. This campaign is to be created with engagement as its primary focus, and will help to build awareness among consumers who use mobile devices. The insurer will be using this strategy to help spread the word about its life, homeowners, auto, health, farm/ranch, and business insurance products which are currently available in 19…
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Mitek Systems unveils new mobile solutions suite for insurers
Mitek Systems, Inc., a top mobile imagine solutions provider, has unveiled its brand new solutions suite that will provide property and casualty insurance companies with the ability to offer mobile commerce services that include consumer support, service, and purchasing options using mobile devices. These new solutions use a mobile device camera to snap images of documents so that small keypads aren’t required for data entry, and to allow some tasks to be automated so that the mobile experience is far superior to what it had previously been. The first insurer…
Read MoreThe top answers that will enlighten the insurance industry in 2012
As 2011 comes to a close, insurance companies are already beginning to ask questions about technology and regulation trends, as well as other important considerations. Though they won’t have their answers before this year is finished, there are already some predictions being made about what will be learned in the upcoming year. After all, a large number of changes are occurring in the industry, such as the wave of new mobile commerce technology that is now becoming much more mainstream, where it had only been considered “emerging” until now. Among…
Read MoreRussian government tries to improve road safety with augmented reality
Lawmakers and auto insurers worldwide have turned their attention to Russia, where the government has chosen to take advantage of some of the latest forms of technology in order to attempt to manage the growing traffic collision problems that have been occurring in Moscow of late. The top officials in the country will be using technology such as augmented reality in order to raise awareness. A new Russian Ministry of Transport has created a mobile app that uses augmented reality to spread awareness of safety. The methods have been deemed…
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