Key Lime Interactive (KLI) – a firm that is widely known in the industry as a top tester of the mobile commerce experience – has announced the results of the second level of their renowned review of competing top American car insurance companies. The study was performed in November 2011, and gave the top place for Best Mobile Website to State Farm Insurance, while USAA received the top position for the Best Mobile App. Many different elements of the mobile experience were examined by KLI, particularly those parts of the…
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Insurance agents advised to create customer contact with social media tools
Social media and mobile commerce are becoming increasingly popular among business owners and insurance agents are being advised not to miss the lesson that has been learned by more than half of all business owners already. According to a survey called SB Authority Market Sentiment Survey, performed by Newtek Business Services, The Small Business Authority, which has more than 100,000 business accounts in its portfolio – 2,200 of which were polled – 57 percent of business owners are already working to bring in new customers through the use of social…
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