September 2012 is aiming to draw significant attention to this financial planning tool. This month represents the ninth anniversary of September as the official Life Insurance Awareness Month, in which the industry works to draw attention to the many benefits of this coverage for consumers and their families. The current economy has been a prime illustrator of how shaky a family’s financial situation can be. A recent study quoted by LIMRA has shown that Americans are experiencing growing concerns with their ability to make their bills, rent, and mortgage payments…
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Life insurance is being rediscovered as important to financial planning
This shaky economy is encouraging consumers to take a second look at the coverage. For the last several years, the popularity of life insurance has been shrinking, reaching the lowest points that it has seen in decades, but with the state of the current economy, financial planners are beginning to turn their gaze back toward this coverage product and the security that it can offer. Though the policies should not be considered an investment, they do offer planning flexibility. To start, it should be understood that in the majority of…
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